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attn:agency

organic beats paid. we have the receipts.

A full-service organic social agency for challenger brands. Strategy, content, community, in five countries, with zero ad spend.

the position

Paid media is a tax you pay every month. Organic is an asset that compounds. We build the asset. Entertainment beats advertising. People don't share an ad, they share the bit they couldn't stop watching. So we make the bit.

stanley henry, founder
selected work

receipts.

Four clients. Four categories. Four different scoreboards. These are not the only ones · they are the ones we are allowed to talk about.

case 01 / one-new-zealand
140K
number of followers, more than all other NZ telcos combined

One NZ: from 80% negative to 86% positive sentiment

MarketsNew Zealand
One New Zealand
case 02 / pizza-hut
15x
follower growth, now NZ's largest pizza brand on social

Pizza Hut: from 3,000 to 45,000 followers

MarketsNew Zealand
Pizza Hut
case 03 / hairification
78M
organic views in one month, after implementing our strategy

How Hairification generated 78M organic views in one month

MarketsAustralia
Hairification
12+ live case studies on fileSee all work →
how we work

four steps.

Every engagement is the same shape, regardless of size or market. We like the boring rigour because it's what lets the creative work be wild.

onboarding · 4 weeks
01

discovery

We sit with you for as long as necessary. We ask what you're actually trying to achieve, what's been tried, who decides. We leave with a brief to develop your strategy.

Week 1 · part of onboarding
onboarding · 4 weeks
02

strategy

We develop your full strategy out here to understand where we are going and what we need to do. You have clarity in what we are about to embark on.

Week 2 · part of onboarding
onboarding · 4 weeks
03

creative

This is where we figure out your Social TV Show and build the Creative Platform needed to create all the content to deliver on your strategy.

Weeks 3·4 · part of onboarding
ongoing · monthly retainer
04

go live

Now the fun part begins. We start filming, we start commenting, we start posting. We start getting the attention you came to us for.

Retainer · monthly cycle
let's talk

ready to grow?

A discovery call is free. It takes an hour. You'll leave with a clearer view of what's possible, whether or not we work together.