YAP Podcast · 2026weeklyYAP Podcast.
a weekly hour with stanley henry and a guest. ai, attention, building a brand from nothing, and what we got wrong this week. no sponsors, no script, fair amount of swearing.
recent episodes.
YouTube BANS AI Slop, KFC Goes Gritty, and Gen Z Learns to Drive in Fortnite
Subscribe to the newsletter now: https://www.yourattnp.lease/subscribe?ref=94emEwsTgRIn this episode of the YAP Podcast, we dive into five wild marketing stories shaking up the internet this week:🍗 KFC’s Comeback Era – The Colonel is back, but this time he’s scowling. We explore KFC’s gritty rebrand featuring The Bear’s Matty Matheson and ask: can a fast food mascot have a redemption arc?🎮 The General x Fortnite – T-Pain is now your driving instructor. We talk about how The General Insurance i
MrBeast’s AI Backlash, Burger King’s Billboard Beef, and the Rise of Mustaaaard
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K Dot Sweats Gatorade, 7/11 Is So Back & YouTube is 20?!
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Breaking Laws & Breaking Silence: The Shaneel Lal Story
Shaneel Lal reveals how a young queer activist banned conversion therapy, challenged blood donation policies, and became New Zealand's most fearless advocate for LGBTQ+ rights. Hear the raw, unfiltered story of turning personal struggle into systemic change.""From facing discrimination to transforming national laws, Shaneel Lal shares the inside story of banning conversion therapy, challenging societal norms, and fighting for LGBTQ+ equality in New Zealand. A must-watch for activists and allies.
Why Some Brands Stay Winning & Others Get Roasted – Brittany Dow
Subscribe to the newsletter: https://www.yourattnp.lease/subscribe?ref=94emEwsTgRWhy do some brands effortlessly win online while others get completely roasted? In this episode of YAP, we’re joined by Brittany Dow, VP of Strategy at No Fixed Address, to break down the biggest mistakes brands make when trying to tap into culture, trends, and social media.We cover:✅ How to go viral without looking desperate✅ Why some brands like McDonald’s Grimace Shake win while others flop (cough Pepsi Kendall J
Oscars Downfall, Why Brands Need UGC + AI Influencers?!—Sasha McLeod
📩 Want daily marketing insights? Subscribe to the newsletter hereThe Oscars aren’t just about movies—they’re a branding and marketing masterclass. But with AI-generated content, user-generated content (UGC), and the decline of traditional influencer marketing, is Hollywood leading the way, or getting left behind?In this episode, we’re joined by special guest Sasha, co-founder of Reel Humans, an agency redefining how brands connect with audiences through authentic, high-performing UGC.🚀 Topics
The Rise of Livestream Shopping & The Science of Viral Short-Form Videos
Is livestream shopping the future of e-commerce? We break down Whatnot, the live auction platform shaking up online selling, and why influencers are flocking to it. Plus, we crack the code behind viral short-form videos—what makes people stop scrolling, how TikTok’s algorithm works, and the secret formula for creating highly engaging content. Whether you're a creator or a brand, this episode is packed with insights to help you sell, engage, and go viral in today’s fast-paced digital landscape.
The Future of IRL Brand Experiences + The Rise of Independent Creatives - Niyia Mack
Today, Niyia from @theunusalcreative joins us to clarify what an independent creative is and weighs in on her take on the rising phenomenon of immersive experiences!Subscribe to the newsletter here: https://www.yourattnp.lease/subscribe?ref=94emEwsTgR
Did Drake K*ll Duo?!
🚨 EXPLOSIVE episode diving into the wild conspiracy theories and allegations surrounding Drake. What really happened? We investigate the claims everyone's talking about.
Running Gyms, Marketing in Fitness + Community Building - Hyrumbe | YAP Podcast
Our second-ever guest on YAP Podcast isHyrumbe, and we’re talking all thingsrunning gyms, marketing in fitness, and building a strong community. From what it takes to grow a gym business to how fitness brands create cult-like followings, this episode has it all.Let us know your thoughts in the comments! Who should we bring on next? 👇
Kendrick Lamar's Brand Play + Kanye's Craziest Crash Out!
🔥 Inside Kendrick Lamar's brilliant brand strategy and Kanye's wildest meltdown yet! Get the full breakdown of hip-hop's biggest wins and fails that everyone's talking about.
CGI Ads + Nightlife Shift - Brok Neilsen | YAP Podcast
From cutting-edge CGI ads to the nightlife industry's massive transformation - Brok Neilsen breaks down the trends reshaping these industries. Don't miss these game-changing insights!
Mikaela Testa vs. Anna Paul | The Dating Void
Two of Australia's biggest influencers go head-to-head discussing modern dating! Mikaela Testa and Anna Paul share their unfiltered takes on romance, relationships, and why dating feels so empty today.
Grammy's Reactions + Influencers at the White House?!
The hottest takes on Grammy reactions PLUS the surprising story behind influencers getting White House access. This episode covers the entertainment and political crossover you didn't see coming!
Reddit's Glow Up & WWE's Grip On Culture | YAP Podcast
Dive into Reddit's incredible transformation from niche forum to cultural powerhouse, plus WWE's massive grip on modern culture. Essential listening for anyone curious about digital evolution.
From Fake Bands to AI Ads: Creativity Meets Marketing Evolution
In today’s YAP Podcast, we explore the rise of "Poser," a fake band fooling the music world, and the game-changing role AI is playing in paid advertising. Can the future of music and marketing coexist between authenticity and automation? Tune in to find out.
Is Influencer Beauty Over + Why Heinz Dropped Its Logo | YAP Podcast
In this episode, we break down two hot topics: why influencer-driven beauty routines are finally facing backlash and how Heinz’s bold move to drop its logo could change branding trends. Join us as we dive into TikTok burnout, overcomplicated wellness, and whether minimalism in advertising is the future of marketing.
Memecoins, Trump, and AI Billionaires
Crypto is now political, Trump’s launching meme coins, and tech billionaires are locked in a vanity-fueled AI arms race. But what does any of this chaos mean for brands? In this episode, we break down Trump’s memecoin strategy as a playbook for hype-driven marketing and explore how AI’s power grab is reshaping global influence. Plus, how brands can avoid the hype and focus on building loyal communities, using AI the right way, and staying relevant in 2025.
Super Bowl Ads & Letterboxd’s Secret to Building an Engaged Community
This year’s Super Bowl ads are all about controversy, nostalgia, and chaos, while Letterboxd proves that community-first marketing is key to creating loyalty and trust. We’re breaking down what brands like Bud Light, Taco Bell, and Letterboxd are getting right—and how marketers can learn from them to boost engagement and build audiences.
Why Hyper-Specificity and Female Rage Are Running Pop Culture
Hyper-specific content is crushing the internet while female rage dominates pop culture—and both are reshaping how we think about marketing. From Duolingo's unhinged humor to Olivia Rodrigo’s unapologetic anger, we're diving into why the internet loves niche relatability and raw, emotional storytelling. Whether you're a brand or creator, this episode has everything you need to know to stay relevant in 2025.
The Internet's Obsession with Crashing Out & AI Bringing Celebs Back From the DEAD!
Two topics that have the internet SHOOK—why everyone is talking about "crashing out" and how AI is reviving dead celebrities. From meme culture to ethical dilemmas, we’re breaking down why the world is embracing chaos and whether brands are taking things way too far. This one’s a wild ride—tap in.
"TikTok Ruined Traditional Marketing & Nintendo Fumbled The Bag"
TikTok forced brands to throw out the rulebook and embrace chaos, but what happens if it disappears? Plus, Nintendo’s Switch 2 reveal was a total flop thanks to leaks. Twin and Jess break down what brands can learn from TikTok’s impact and why Nintendo’s secrecy backfired big time.
TikTok’s Comeback, Trump’s Meme Coin, and Major Podcast Updates
TikTok is making a huge comeback, but what does it mean for creators and brands? Trump’s meme coin is stirring up controversy—could this be the wildest political marketing play yet? Plus, we’ve got some major updates coming to the podcast that you won’t want to miss.In this episode, we’re diving into:The TikTok resurgence and how it’s shaking up social mediaTrump’s latest move in the crypto world—marketing genius or total gimmick?Exciting changes coming to the YAP PodcastMake sure to like, comme
McDonald’s Fry Billboard, Sports Marketing Shifts & The Fear of Dark Doc
This episode covers some of the wildest and most fascinating marketing and cultural moves happening right now. First, we dive into McDonald’s fry-scented billboards, where the fast-food giant flexes its branding muscle with no logos—just the smell of fries drawing people in. Then, we explore how sports marketing is evolving, with the NFL facing competition from rising leagues like the WNBA, Formula 1, and soccer. Finally, we get into the YouTube documentary ‘The Fear of Dark,’ dissecting how it
TikTok Is Back, Hoppy Is Winning, and People Are Buying Less
In this episode, we cover the biggest marketing trends shaping the game right now—TikTok’s big comeback, why underconsumption-core is the hottest lifestyle shift, and how Hoppy’s founder turned his dating fails into a brand win. Are people really over buying into trends? Can TikTok hold onto its crown? And does being relatable guarantee success in 2025? Tune in as we break it all down.
Is TikTok’s Reign Over? + Wallace & Gromit’s Comeback Nobody Saw Coming
In this episode, we dive into two jaw-dropping topics shaking up the digital and entertainment worlds. First, is TikTok’s dominance finally being challenged? We explore RedNote, the app dubbed as the TikTok alternative, and whether it has what it takes to dethrone the social media giant. Then, we take a trip down memory lane with Wallace & Gromit’s big comeback—what makes this British claymation duo iconic, and how are they staying relevant in today’s media landscape? Packed with insights, hot t
Amazon’s Genius Influencer Hustle + Why Your Brand Sucks in 2025
Amazon cracked the code: turn influencers into personal shoppers and make billions. But is it brilliant marketing or a sneaky manipulation of trust? Then, we’re breaking down 5 ways to build a personal brand that doesn’t make people roll their eyes. From defining your purpose to showing your passion, this episode is packed with marketing insights, real talk, and tips to dominate 2025. Perfect for influencers, marketers, and anyone trying to stand out in the content chaos. Tune in, take notes, an
TikTok Ban Drama + Tony’s Chocolonely’s Bold Mission | YAP Podcast
This week on YAP Podcast, we’re serving up two hot topics: 📱 TikTok’s Supreme Court battle—is it about security or censorship? 🍫 Tony’s Chocolonely’s fight to disrupt Big Chocolate while staying delicious and ethical. Join us for fast-paced debates, surprising insights, and a little laughter as we unpack the human truths behind these stories. 🎧 Don’t forget to like, subscribe, and share your take in the comments!
TikTok’s Ban, Burritos for Fitness, and Gymshark’s Secret to Habits
TikTok might shut down in the U.S.—what does that mean for creators, brands, and YOU? Chipotle is gamifying fitness with free burritos (but would you run for guac?), and Gymshark is using science to change the way we build habits. In this episode of YAP Podcast, we dive into the future of short-form content, marketing genius, and whether fitness campaigns are actually working or just clever branding. 👉 Topics Covered: The TikTok ban and its impact on creators, brands, and culture. How Chipot
Lemon8 Is Changing Social Media & David Dobrik Looks AI—WTF Is Happening?
This episode dives into two of the hottest stories in the digital world: ByteDance’s new app Lemon8 and David Dobrik’s shocking transformation. First, we break down Lemon8, the platform blending Instagram’s aesthetics, Pinterest’s vibe, and TikTok’s algorithm. Marketers and creators are already exploring its potential for e-commerce, influencer collaborations, and building niche communities. Is Lemon8 the next big social media app or just a fleeting trend? Then, we shift gears to David Dobrik’s
Elon Musk’s Positivity Push EXPOSED + How Nickelback Made a Comeback
Is Elon Musk’s algorithm tweak on X really about “positivity,” or is it a smokescreen for censorship? Plus, Nickelback is having the ultimate glow-up thanks to social media nostalgia. In this episode, we explore Musk’s hidden agenda, the power of memes to redefine culture, and why Millennials and Gen Z are obsessed with cringe comebacks. What does it all mean for the internet and marketing? Tune in to find out!
Are We Burnt Out on Self-Improvement? Meta's AI Bots Are Taking Over!
2025 is here, and we’re diving into two massive cultural shifts: the burnout from “maxxing” out every part of life and Meta’s controversial push for AI-generated accounts on Facebook and Instagram. From TikTok's wild self-improvement trends to the rise of "Dead Internet Theory," we’re breaking down what these movements mean for culture, brands, and the future of social media. Are we ready for a softer, less optimized world, or is this just another phase? Tune in for the laughs, debates, and hot
Vexbolts’ Viral Stunt & Honey’s Shocking Scam Exposed!
We’re back for 2025 with a bang! In today’s episode, we’re unpacking the wildest start to the year: TikTok’s Vexbolts losing 5 million followers in one day—on purpose—and the Honey browser extension being accused of shady business practices that are outraging creators and consumers alike.🔥 Join us as we discuss the marketing lessons, the internet chaos, and what this means for the future of trust online. Don’t forget to like, comment, and subscribe for more sharp takes on marketing and culture
TikTok Ban Drama + UnitedHealthcare CEO Shooting
In today’s episode of the YAP Podcast, we tackle two explosive topics that reveal America���s breaking points—TikTok’s potential ban and the UnitedHealthcare CEO shooting incident. Both stories highlight the cracks in systems that shape our daily lives, from privacy concerns in tech to the public’s growing frustration with healthcare corporations. 🎙️ Topic 1: The TikTok ban is making headlines again. We explore the arguments for and against the ban, the privacy and security concerns driving the
Heinz’s Marketing Wins + The Rockefeller Tree’s Hidden Cost
In today’s episode of the YAP Podcast, we’re unpacking two cultural icons that have shaped how we think about branding and tradition—Heinz’s brilliant marketing collabs and the Rockefeller Christmas Tree’s complex legacy. 🎙️ Topic 1: Heinz has cracked the code on collaborations, turning everyday condiments into conversation starters. From Barbie-pink BBQ sauce to Chocolate Orange Mayo, we explore how Heinz stays bold, playful, and relevant in today’s market—and what other brands can learn from
Andrew Schulz vs. Kendrick Lamar + How Kylie Jenner Crushed Snapchat
Welcome to today’s episode of the YAP Podcast, where we dive into two of the biggest moments in pop culture and marketing! 🎙️ Topic 1: Kendrick Lamar vs. Andrew Schulz – A cultural clash between one of rap’s most influential voices and a comedian known for pushing boundaries. We explore Kendrick’s critique, Schulz’s response, and the larger implications for comedy and cultural sensitivity. 🎙️ Topic 2: Kylie Jenner’s $1.3 billion tweet – The 2018 Snapchat redesign disaster that showed the world
Hawk Tuah Coins Goes Bust + Anime's Designer Collabs
From viral meme to crypto disaster - we break down what went wrong with Hawk Tuah Coins. Plus, why anime is suddenly everywhere in high fashion. The internet culture episode you need to hear.
Pokémon’s Marketing Playbook: Lessons for Brands Who Need a Glow-Up
Pokémon is the king of reinvention, and struggling brands should take notes. We unpack their genius moves and show how even the biggest branding disasters can bounce back by playing the long game. If you’re into rebrands, nostalgia, or just killer marketing insights, you’ll love this one.
Spotify Wrapped + PlayStation 30 Year Anniversary
From your music listening habits to three decades of gaming history - explore how Spotify Wrapped reveals our digital lives and PlayStation shaped gaming culture forever.
Sexy Santa Ads and the NFT Crash
This episode dives into two bold marketing stories making headlines. First, we break down Target’s provocative Sexy Santa ad, its impact on holiday advertising, and the consumer reactions it’s sparking. Then, we take a deep look at the rise and fall of NFTs—once the hottest trend in digital ownership, now facing a sharp decline. Packed with insights on marketing risks, cultural trends, and what these stories mean for the future of branding, this is a must-listen for anyone wanting to stay ahead
Satire vs. Conspiracies and Golf Goes Viral
This week, we’re unpacking two of the wildest stories from media and sports. First, The Onion has officially acquired Infowars, turning Alex Jones’ infamous conspiracy platform into a satirical masterpiece. What does this mean for fake news, real news, and parody in the internet age? Then, we shift gears to Bryson DeChambeau, who spent 16 days hitting a hole-in-one over his $2 million mansion—why this viral stunt has redefined golf’s image and transformed his personal brand into a marketing jugg
Getting Robbed at the NZ Podcast Awards and Drake’s Legal War Over Kendrick’s Diss: YAP 200 Special
This week’s episode is a rollercoaster of drama, humor, and hip-hop chaos. Here’s what we covered: Getting Robbed at the NZ Podcast Awards: We didn’t take home the trophy, but we’re still laughing about it. From awkward moments at the ceremony to our new title as “People’s Champs,” we recount the night with humor and zero bitterness. How do you turn an awards night loss into content gold? By having the most fun with it, of course. Drake vs. Kendrick Lamar: The Lawsuit Edition: Drake is making
Posten’s ‘Reinfall,’ Kai Cenat’s Magician Drama + Paywalls
This episode is packed with drama, cultural insights, and a few laughs as we dive into three of the most talked-about topics of the moment: Posten’s Viral Christmas Campaign: In The Reinfall, Norway’s Postal Service reimagines Rudolf the Red-Nosed Reindeer as a fame-obsessed diva who spirals into chaos. From nightclub scandals to public tantrums, we unpack how this hilarious mockumentary uses sharp humor and cultural commentary to redefine holiday marketing. Is this bold campaign the future of
Ronaldo’s Billion-Follower Playbook + Herpes Campaign Genius
What do Cristiano Ronaldo and New Zealand’s herpes campaign have in common? Both are redefining how we think about branding. In this episode, we dive into CR7’s billion-follower empire to uncover the secrets of his global appeal, digital savvy, and enduring legacy. Then, we turn to New Zealand’s bold herpes destigmatization campaign—a hilarious yet impactful effort that swaps scare tactics for humor to create real behavioral change. Whether you’re a marketer, a football fan, or just curious abou
Speed Takes NZ by Storm, Instagram’s New Feature, and Gen Z’s Crazy Financial Goals
In this episode, we cover IShowSpeed's wild NZ tour and the mayhem it sparked, Instagram’s new location-sharing feature and its implications for meetups, and a fascinating survey revealing what Americans think it takes to feel financially successful in 2024. From Gen Z’s ambitious wealth goals to Boomers’ low expectations, this episode is a must-watch for anyone curious about modern culture and money. Tags: IShowSpeed NZ tour, Instagram live location, financial success benchmarks, Gen Z net wort
Jaguar’s Rebrand Fail & IShowSpeed’s Wild NZ Tour
This episode of the YAP Podcast covers two major stories: Jaguar’s widely criticized rebrand and IShowSpeed’s chaotic tour of New Zealand. From a branding fail that’s sparking memes to the streamer’s hilarious mishaps and viral moments, we’re breaking it all down with insights, laughs, and plenty of hot takes. Tune in now for the latest in marketing and internet culture!
Cinemas Are Back and New Balance is the New Drip
On today’s episode of the YAP Podcast, we’re diving into two major comebacks shaking up culture: the resurgence of cinemas and the meteoric rise of New Balance. Are theaters truly defeating streaming? And how did New Balance turn a dad shoe into a streetwear icon? We’ve got the answers, the takes, and the tea. Don’t miss out—hit play and join the convo!
Kaytranada Announces New Zealand Tour + Diet Coke’s Cult Status Resurges
This episode dives into two cultural phenomena making waves in 2024. First, we explore Kaytranada’s highly anticipated New Zealand debut. The Grammy-winning DJ is known for electrifying performances and groundbreaking tracks, and this marks his first time bringing his signature sound to Kiwi fans. We share everything you need to know about the tour, from ticket info to why this event is a game-changer for music lovers. Next, we uncover the resurgence of Diet Coke as a pop culture powerhouse. Onc
Instagram Gets Creepy + Speed’s Australia Tour + Schoolies Gone Wild!
This episode is a rollercoaster of chaos, scandals, and WTF moments! First, we dive into Instagram’s newest update—the zoom-in feature that feels way too invasive—and the ability to reset your entire feed. Creepy or genius? Then, we talk about Speed’s upcoming tour to Australia and New Zealand that has his fans hyped and the internet buzzing. Finally, we unravel the Schoolies scandal, where Bonnie Blue and Annie Knight took things too far and got kicked out of Fiji. This is one episode you don’t
The Power of Memes, Jubilee's Rise, and Coke’s AI Ad
In this jam-packed episode, we cover Carter’s spicy takes on J. Cole and LeBron as the GOATs, break down Jubilee’s viral YouTube success, discuss the cultural impact of memes, and review Coca-Cola’s groundbreaking AI-powered Christmas ad. Tune in for a mix of culture, marketing, and hot debates!
Addison Rae’s Comeback & How Reality TV Is Ruining Lives
In this episode of the YAP Podcast, we’re tackling two massive pop culture moments. First, we analyze Addison Rae’s stunning rebrand and how she’s redefining her career beyond TikTok to become a pop icon. Then, we uncover the dark side of reality TV, from exploitative producer tactics to the emotional and psychological toll on participants. It’s a deep dive into the intersection of fame, marketing, and entertainment—covering everything from strategic career moves to the cultural impact of our gu
The Decline of Starbucks + FoodTok’s Rise
In today’s podcast, we’re spilling the tea (and coffee) on two big cultural shifts: the decline of Starbucks and the unstoppable rise of FoodTok. ☕✨ From corporate missteps to viral TikTok recipes shaping what’s on our plates, we explore what these trends mean for the future of food, culture, and marketing.
Why Smile 2 and Starface Are Breaking Marketing Rules
In this episode, we dive into two wildly creative marketing campaigns pushing boundaries. First, we dissect Smile 2’s promo that forces viewers to smile to watch its chilling first 7 minutes. Then, we explore how brands like Starface and Overdrive Defense are making taboo topics like acne and drug safety not just acceptable—but cool. From interactive horror to cultural shifts in branding, this is one conversation you won’t want to miss!
Liquid Death Soap, Costco's Recall, Mattel's Wicked Mess Up & Tyson Tee
This episode covers four unexpected stories shaking up marketing and branding: Liquid Death’s surprising new soap launch, Costco’s butter recall, Mattel’s packaging error, and Mike Tyson’s viral collab with KITH. From unexpected product launches to brand mishaps and internet memes, we dive into each topic’s impact on brand strategy and consumer reactions. Tune in for a full breakdown of how these brands are navigating the spotlight and what it means for marketing in 2024.
Timothée Chalamet Contest Hijacked + Dior Drops AI Rihanna Ad
This week, we’re covering two of the latest marketing shakeups: MCoBeauty’s unexpected crash of the Timothée Chalamet contest and Dior’s cutting-edge AI-generated ad featuring Rihanna. From guerrilla marketing to artificial intelligence, we’ll unpack the strategies, industry reactions, and what these bold moves mean for the future of brand campaigns. Join us for an in-depth look at how brands are innovating (and disrupting) traditional marketing, and why MCoBeauty and Dior’s choices have everyo
Mormon Wives Scandal & Data-Driven Boredom
Today’s double dose of real talk: We’re hitting The Secret Lives of Mormon Wives, a scandal-fueled show that’s got everyone watching, and then asking if data-driven marketing is killing creativity. Are we so obsessed with stats that we’re making the most boring ads ever? We dive into why people love this Mormon reality show, what it says about marketing scandal, and if brands are too scared to take risks. Buckle up for this one—it’s the reality check marketing needs in 2024.
Raygun QUITS Breakdancing + Australia BANS Kids on Social Media
The Olympic breakdancer who went viral is calling it quits, plus Australia just made history with a world-first social media ban for kids. Get the full story on these game-changing developments.
Election Results + New Zealand's Best Blind Dating Show
Breaking down the latest election results and diving into New Zealand's hottest blind dating show phenomenon. Politics meets pop culture in this must-listen episode!
Is Ford Going Too Far with In-Car Ads? + Why Blogs Are Back!
In this episode, we tackle two hot topics in marketing: Ford’s controversial plan to bring ads into your car and the surprising comeback of blogging in the digital world. First, we discuss Ford’s new patent for in-car ads that gather driver data to deliver targeted ads, raising questions about privacy and consumer consent. Then, we dive into why blogs are still an essential tool for brands, offering SEO value, long-term traffic, and a way to build trust with audiences. Tune in to hear our take o
Yes Theory’s ‘Seek Discomfort’ Movement and Why U.S. Politics is Off-Limits
In this episode, we’re diving deep into two topics that push boundaries in very different ways. First, we unpack how Yes Theory’s “Seek Discomfort” movement turned saying “yes” into a lifestyle and built a global community. We explore their bold philosophy and why it inspires millions to embrace discomfort. Then, we switch gears to discuss the U.S. election and why talking politics has become so taboo—even among family and friends. Why do conversations about politics feel so tense and divisive?
Washington Post’s Big Mistake + How to Lead Without Looking Cringe
Washington Post thought staying silent was safe, but 250K subscribers didn’t agree. We break down why brands can’t afford to ‘stay neutral’ anymore, plus how to be a thought leader without coming off cringe. Real talk for brands trying to lead in a polarized world.
MTV’s Nostalgia Trap & Life360’s Viral Comedy Ads
MTV went from cultural icon to a nostalgic brand clinging to the past, while Life360’s recent ad campaign uses dark humor to stay relevant with modern families. Join us as we explore the highs and lows of brand identity, how trend-chasing affects longevity, and the genius behind Life360’s marketing. This is a must-watch for anyone interested in the do’s and don’ts of staying relevant in a changing world.
Trump on Rogan, The Manosphere Explained + Travis Scott Concert Chaos!
This episode is packed with the hottest moments from the latest in culture and media. We dive into the chaotic energy of Travis Scott’s recent concert, breaking down what went down and why fans are calling it his wildest show yet. Then, we cover the most anticipated interview of the year: Trump on Joe Rogan’s podcast. From political takes to alien theories, this episode had it all, and we’re dissecting the big moments. We also explore the manosphere—a powerful and growing space where alternative
Ballon d'Or Shocker, Brand Rivalries, & Alien on VHS
This episode covers Rodri’s shocking Ballon d'Or win over Vini, why top brands thrive with rivals, and the 45th anniversary VHS re-release of the classic sci-fi horror Alien. Dive into the controversy, marketing insights, and nostalgic comeback!
Hermès, Skims & Supreme: The Genius (and Gimmick) of Scarcity
In this episode, we dig into the psychology of scarcity marketing—why it’s been effective since ancient times and how it’s used by today’s biggest brands. From Supreme’s limited drops to the Skims x Fendi sell-out sensation and Hermès Birkin’s status-symbol exclusivity, we explore why we’re drawn to “forbidden fruit” products that we can’t have. Discover how brands like Hermès and Supreme harness FOMO, turning scarcity into a high-demand, high-value strategy. Learn what separates authentic scarc
Sabrina Carpenter’s Drama & Tesco’s Logo Gamble
This episode, we’re talking celebrity drama and daring ad moves. First up, we dive into Sabrina Carpenter’s insane rise to pop royalty, powered by well-timed scandals and a “too real” social media presence. Learn 3 powerful marketing moves that are redefining how pop stars and brands use controversy to stay in the spotlight. Then, we tackle Tesco’s logo-free ICONS campaign. They ditched their own branding for food photos and minimalist design, letting their icon status speak for itself. We’re as
WWF’s Nature Prescription, NBA 2024 Drama & Travis Scott Ticket Nightmare Over
In this episode, I finally solve the Travis Scott ticket dilemma and manage to refund the four tickets I’ve been stuck with. We dive into what went wrong and how I finally got rid of them. Next, we break down the biggest headlines from the NBA 2024 season, including key rivalries, breakout stars, and what to expect as the season heats up. Finally, we explore WWF’s bold new “Prescription for Nature” campaign, which claims that just 20 minutes outside can drastically improve your mental health. Do
Fines, Robbery, and Run Clubs
From a weekend that went from bad to worse—$750 parking fines and getting robbed—to the surprising rise of run clubs, this episode has it all. Abdel kicks things off with his worst weekend ever story, sharing how a series of unfortunate events snowballed into one crazy disaster. Then, we shift gears to discuss the cultural phenomenon of run clubs, where fitness meets community, and how brands are leveraging this trend. Whether you’re here for the wild stories or the marketing insights, this epis
Mental Illness as a Marketing Trend & Love Is Blind Habibi
In this episode, we tackle two hot-button topics. First, we expose how brands are profiting off mental illness by turning it into a marketable trend, and the harmful impact it has on authentic mental health conversations. Then, we switch gears to discuss Love Is Blind Habibi, Netflix’s latest dating experiment in the Arab world. We break down the cultural nuances, romantic drama, and whether the show lives up to its Love Is Blind predecessors. Tune in for a deep dive into the commodification of
Kourtney’s Wellness Scam + TikTok’s Fake Paris Aesthetic
In today’s episode, we’re calling out two of the biggest trends right now: Kourtney Kardashian’s new weight-loss supplement and TikTok’s over-the-top Paris aesthetic. First, we dive into Kourtney’s so-called “natural” alternative to Ozempic and why it’s basically a scam. Then, we break down how TikTok has turned Paris into a superficial fantasy and why it’s far from the real city. Get ready for some hot takes as we break down these viral trends and expose what’s really going on behind the scenes
How Brands Shape Culture & How I Got STUCK With $2300 Travis Scott Tickets! 😬
In today’s episode, we explore two big topics: how brands like Nike, Skims, and Spotify are shaping culture and embedding themselves into our daily lives—and my personal disaster of spending $2300 on Travis Scott tickets only to find out I can’t resell them! We dive deep into how brands achieve cultural relevance, why some companies are essential to our daily routines, and what happens when ticket-buying goes wrong. Whether you're interested in marketing, branding, or hearing my expensive mistak
How Sober October is Shaking Up the Alcohol Industry + Indie Horror's Marketing Genius!
In this episode of the YAP Podcast, we’re breaking down two of the biggest shifts happening in marketing and consumer behavior right now. We kick things off with Sober October, the latest wellness challenge that’s taking over Gen Z and Millennials. We dive deep into how this trend is shaking up the alcohol industry and why younger generations are ditching booze for good. From mocktails to non-alcoholic beers, find out why brands need to rethink their strategy as sobriety becomes the new cool. Ne
Facebook’s Desperate Gen Z Comeback & Why All Brands Are Clones Now!
In this explosive episode, we tackle Facebook’s desperate attempt to claw back Gen Z with new TikTok-style features – but will they crash and burn? We also dive into how brands have fallen into an algorithm-driven cycle of boring 'same same' content and what they need to do to break free. If you’re tired of brands looking like clones and wondering if Facebook’s new tricks will actually work, this is the episode for you!
Kamala Redefines Campaigning, Dopamine Menu Craze & My Epic Perfume Fail!
From Kamala Harris’ game-changing appearance on Call Her Daddy to the dopamine menu trend sweeping TikTok, we cover it all—including a funny perfume fail that’ll have you laughing!
How Domino’s is Desperate for Sales & Why Cannabis Lost Its Cool
In this episode, we explore two fascinating case studies in brand marketing: Domino’s Emergency Pizza promotion and the corporate takeover of cannabis culture. Domino’s is offering free pizza, but is this a sign of desperation due to declining sales? We break down their marketing strategies and partnerships with gaming platforms and beauty brands. On the flip side, we dive into how the cannabis industry has shifted from rebellious roots to a corporate, profit-driven atmosphere. Has the fun been
Terrifier 3's Gore, Heinz’s Ad Fail, and The Return of Loyalty Programs
In this episode of YAP Podcast, we cover three huge topics: Terrifier 3, Heinz’s racial ad blunders, and the resurgence of loyalty programs. First, we talk about Terrifier 3—is it the goriest movie ever made, or just over-the-top for no reason? Then, we dive into Heinz’s marketing disaster, where two racially insensitive ads left the brand in major hot water. Finally, we explore why loyalty programs are making a big comeback and whether they’re actually worth it for consumers. Don’t miss this ep
How McDonald’s Used a FAKE Restaurant & Why Minimalism Is RUINING Brands
In this episode, we cover two massive trends in branding and marketing. First, we look at how minimalism has led to the rise of "blanding"—making brands like PayPal, Johnson & Johnson, and others blend into the background with their flat, boring logos. Then, we shift to McDonald’s wild marketing stunt where they created a fake pop-up restaurant called McDonnell’s to promote the Chicken Big Mac. We explore how McDonald’s played into dupe culture and exclusivity to create viral buzz. Whether you’r
Virtual Influencers, AI Takeover, and the Creepy Dead Internet Theory!
In this full episode, we tackle some of the most mind-blowing trends shaping the future of the internet. We explore Imma, Japan’s virtual influencer, and how AI influencers are taking over the digital world. From there, we dive into the larger conversation around artificial intelligence and its impact on industries and human creativity. Finally, we discuss the eerie Dead Internet Theory, which suggests that AI-generated bots have taken over most of the web. Is the internet still alive, or are we
818 Tequila, Kardashians, and the Ultimate Guide to CTAs
On this episode of the YAP Podcast, we dive into Kendall Jenner's 818 Tequila Tour, where she’s shaking up the college party scene by pouring shots behind the bar and connecting with students across the country. Next, we explore the Kardashians' unmatched marketing dominance—how they’ve built an empire that keeps growing and why they continue to set trends in 2024. Finally, we break down CTAs 101—what makes a good Call to Action, the most common mistakes brands make, and how to turn your CTAs in
Joker 2 FLOPS, KSI Gets DRAGGED, and Food Brands Go WILD
Today’s episode is packed with wild stories—Joker 2 is getting roasted by fans, KSI’s latest song Thick of It is getting flamed online, and food brands like Wendy’s and Burger King are acting up on social media. Plus, we dive into how Gen Alpha is reshaping everything from TikTok to marketing strategies. This is a can’t-miss episode where we break down the biggest stories in entertainment, music, and brand culture. Tune in for all the latest, and don’t forget to drop your thoughts in the comment
YAP Podcast: Burger King’s Tear-Jerking Ad + Blake Lively’s Controversial Promo Tactics!
On this episode of the YAP Podcast, we dive into Burger King's emotional 'Bundles of Joy' campaign that’s pulling at everyone’s heartstrings. Plus, Blake Lively’s promo tour for It Ends With Us sparked controversy—did she miss the mark? Tune in as we break down these wild marketing strategies and their impact!
Coke & Crocs Are Doing WHAT? The Wildest Brand Collabs You’ve Never Heard Of!
Coca-Cola and Oreo in the same sentence? Crocs pushing the limits of weird once again? We dive into the most unexpected brand collaborations of the year, including a spiced-up Coke flavor that’s shaking things up. Get ready for the ultimate brand collab breakdown – you won’t believe what’s next!
FaZe Clan’s Subathon is Insane + Nutter Butter’s TikTok is Completely Unhinged | YAP Podcast
FaZe Clan just pulled off one of the wildest subathons ever, proving fans will literally do anything to keep their favorite creators live. Meanwhile, Nutter Butter is out here posting some of the craziest, borderline creepy sh*t on TikTok—and it’s working! We break down these unhinged marketing moves and more. Plus, why print media might not be dead just yet. You don’t wanna miss this wild ride! 🔥 What’s inside: FaZe Clan’s crazy subathon and what it means for the future of streaming Nutter
Why the F*** Are Brand Jingles Back? + Meta’s AI Bots Are Taking Over
Brand jingles are back... and we’re just as confused as you are. 🎶 Ozempic, Maybelline, and even Band-Aid are bringing back those annoying, catchy tunes, but why is this working in 2024? We break down the mind games behind it. PLUS, Meta just unleashed AI bots into your ads. 🤖 Is this the future of selling, or just a bunch of BS? We’ve got some wild takes on why these trends might change everything—or crash and burn. 🔥 In this episode: WTF is going on with jingles, and why are brands like O
How Brands Make You Do Their Job + Fidget Spinners Finessed the World
Are you unknowingly working for your favorite brands? In this full episode of the YAP Podcast, we dive into how User-Generated Content (UGC) is the hidden force behind successful marketing campaigns—and why brands rely on it to go viral. Plus, we reveal the rise and fall of fidget spinners, showing how viral marketing can make anything a must-have (and just as quickly forgettable). Tune in for the behind-the-scenes on these strategies! #YAPPodcast #ViralMarketingExposed #UGC
Why Beauty Gurus Disappeared + The Marketing Hack You NEED to Know
In this episode, we expose the real reason why beauty YouTubers vanished and why brands are cashing in on the power of storytelling. If you want to know how the biggest names in marketing are staying ahead, this is the podcast you NEED to hear. Hit play and get ready for some game-changing insights!
DIDDY’S DARK SECRETS With Bieber?! | Election CHAOS Unleashed | Micro-Influencers EXPOSED
In today's YAP Podcast, we dive deep into the crazy allegations surrounding Diddy and Justin Bieber. Is Diddy in jail?! Plus, the U.S. election is heating up in ways you won’t believe—here's what the media isn’t telling you. Finally, we reveal why micro-influencers are secretly controlling your favorite brands. Don’t miss out!
Duolingo's Viral Stunt at Charli XCX’s Concert + Why Posting Less Content Works
In this episode of YAP Podcast, we discuss how posting less content can actually improve your brand’s engagement and why a slow content strategy could be the key to success. Plus, we break down Duolingo’s viral stunt at Charli XCX’s concert and what made it resonate with fans. Join us as we explore these two key topics in the world of marketing
Exploiting a Baby Hippo for Likes?! + Instagram’s New Rules for Teens
On this week’s YAP Podcast, the internet’s doing the most! First, we’re talking about Moo Deng, the baby hippo going viral—but are we crossing the line for clicks? People are throwing stuff at her just for the ‘Gram! Then we break down Instagram’s new “Teen Accounts.” Are these rules really protecting mental health, or are they just tanking engagement for creators? Get in here for the wildest breakdowns and hottest takes—don’t miss this one!
Frito-Lay Tells You to CHEAT, e.l.f. Calls You OUT – What’s Going On?!
In this episode of YAP Podcast, we break down two of the most talked-about marketing campaigns of 2024: Frito-Lay’s 'Side-Chip' campaign and e.l.f. SKIN’s 'Divine Skintervention.' First, we explore how Frito-Lay is tapping into Gen Z’s love for spicy snacks and Y2K nostalgia with a cheeky burner phone giveaway. Then, we dive into e.l.f. SKIN’s use of humor and influencer marketing with their 'Divine Skintervention,' which calls out common skincare 'sins' in a fun and engaging way. These campaign
MrBeast & Logan Paul’s SHOCKING New Brand + Surfers Selling Out to WEIRD Sponsors! 😱
In this episode of the YAP Podcast, we break down the wildest news in influencer marketing! MrBeast, Logan Paul, and KSI are launching Lunchly, a lunchbox brand for kids, while battling huge PR scandals! 🤯 Meanwhile, surfer influencers are ditching iconic surf brands like Rip Curl for some of the WEIRDEST sponsorship deals ever—think Dove and Audi! 🏄♂️ Get ready for the craziest brand collabs and drama-filled stories in this episode! 🔹 What You’ll Learn: How Lunchly is aiming to take down
The Weeknd’s iPhone 16 Music Video is Actually Fire + Why Marketing to Kids Feels Sketchy Now | YAP Podcast
The Weeknd just dropped a music video, but here’s the kicker—it was shot on the new iPhone 16 Pro, and it actually looks fire 🔥. We’re breaking down why this might change the game for creators everywhere. Are we all about to become filmmakers with our phones? Plus, marketing to kids these days... kinda feels sketchy. We're talking about how to reach families without coming off as that brand nobody wants to deal with. 📲 What do you think? Is mobile tech taking over? And seriously—what’s up with
The Big Google Blunder & Podcasting Secrets for 2024 You Need to Know | YAP Podcast
We’re dissecting Google’s AI demo disaster and laying out the blueprint for podcast success in 2024. Find out what went wrong with Google’s ad and how you can make your podcast the next big hit. Subscribe to the Newsletter! https://www.yourattnp.lease/subscribe
MrBeast, Logan Paul, and KSI Take on Lunchables with Their New Brand, Lunchly
In this segment, we explore the latest venture by MrBeast, Logan Paul, and KSI—Lunchly. Discover how their new pre-packaged meals stack up against Lunchables and why influencer-backed brands are taking over the retail market. Subscribe to the Newsletter ! https://yourattnp.lease/subscribe
Molly Mae's Clothing Line ‘Maebe’: A Genius Lesson in Brand Building
Discover how Molly Mae Hague launched her new clothing line, Maebe, using smart branding and influencer strategies. In this segment, we discuss how she built demand through teasers, scarcity, and leveraging her personal brand to make her business thrive. Subscribe to the Newsletter ! https://www.yourattnp.lease/subscribe
Molly Mae’s Clothing Line Success, Pizza Hut’s TikTok Challenge, and MrBeast’s Lunchly | YAP Podcast
In this episode, we dive into three influencer-driven marketing campaigns making waves. First, we cover the launch of Lunchly, the new grab-and-go meal line by MrBeast, Logan Paul, and KSI. Then, we discuss Pizza Hut UAE’s innovative TikTok campaign where users exchange views for pizza. Finally, we analyze Molly Mae Hague's new clothing line, Maebe, and her genius marketing strategies. Learn how these strategies are shaping the future of marketing. Subscribe to the Newsletter !! https://www.you
Pizza Hut’s TikTok Challenge: How to Get Free Pizza with #YourTermsYourConditions
Pizza Hut UAE is turning TikTok views into free pizza through their latest user-generated content campaign. In this segment, we break down how participants can join the #YourTermsYourConditions challenge and earn rewards, plus why this campaign is a smart move for the brand. Subscribe to the Newsletter ! https://www.yourattnp.lease/subscribe
Post-Pandemic Consumer Behavior is Wild AF
The pandemic may be over, but the spending habits it created are here to stay. We’re talking about why impulse buying is still on the rise, how self-care became a massive industry, and why brand values matter more than ever. If you're a marketer trying to understand how the COVID-19 era changed the game, this episode is for you. Subscribe to the Newsletter !! https://www.yourattnp.lease/subscribe
Post-Pandemic Madness & WTF PlayStation Ads | YAP Podcast
We're breaking down the wild consumer behaviors that are sticking around post-pandemic, and then diving into PlayStation's freaky ads from the early 2000s that messed with your head. Ever wonder why your impulse buys skyrocketed during COVID? Or why PlayStation’s ads from back in the day were straight-up bizarre? We've got all the insights you need, plus some laughs along the way. Don’t miss this episode of the YAP Podcast! Subscribe to the newsletter! https://www.yourattnp.lease/subscribe
Talk Tuah Podcast is So Bad It’s Good… For Real
Is the Talk Tuah Podcast the worst podcast of all time or a comedic masterpiece? We’re breaking down the cringe factor that’s made it a viral sensation for all the wrong reasons. Watch us roast this podcast and find out why people are ironically hosting watch parties for it. This one’s a ride. Subscribe to the Newsletter !! https://www.yourattnp.lease/subscribe
WTF Were These PlayStation Ads Even About?
Remember those freaky PlayStation ads from the 2000s? Yeah, the ones with creepy baby dolls and trippy vibes. We’re unpacking the bizarre ad campaigns that didn’t even try to sell you a console but still burned PlayStation into your brain. How did they pull off one of the wildest ad strategies ever? Watch now to find out. Subscribe to the Newsletter !! https://www.yourattnp.lease/subscribe
Are Brands OD'ing on '90s Nostalgia? + Is Thursday the Realest Dating App Out There? | YAP Podcast
In this episode of the YAP Podcast, we’re taking a hard look at brands going overboard with ‘90s nostalgia—are we vibing with it, or is it time to let it go? 😬 Plus, we get into why Thursday might just be the most legit dating app on the market. Real talk, no fluff, so get ready for the truth. If you're into marketing trends or trying to find a dating app that doesn't suck, this episode is for you. 💥 #YAPPodcast #90sNostalgia #ThursdayDatingApp #MarketingTruths #PodcastVibes
Pitbull's Stadium Takeover + Why Gen Z’s Halloween Spending is Insane | YAP Podcast
Welcome back to YAP Podcast! In this episode, we're talking about two marketing moves that are shaking up the game right now. First, Pitbull's audacious decision to name a Florida university stadium after himself—what's behind this ego-driven branding strategy, and is it genius or cringe? We’re breaking it all down. Then, we’re diving into why Gen Z is fueling an insane Halloween spending spree this year. From TikTok trends to viral costume ideas, this generation is making Halloween bigger (and
Kendrick Lamar Headlining the Super Bowl + NFL's Controversial Campaign EXPOSED | YAP Podcast
In this episode of the YAP Podcast, we dive into some of the hottest topics in marketing and entertainment! 🎤 Kendrick Lamar has officially been announced as the headliner for the 2025 Super Bowl Halftime Show—what does this mean for the culture and the NFL’s branding strategy? 🏈 We also break down the NFL’s 2024 unity-focused campaign—is it an authentic move or just a slick PR stunt? Plus, we expose the truth behind 'sustainable' products and how some brands might be greenwashing their imag
Mountain Dew Will Pay You $10K to Move?!
In this episode of the YAP Podcast, we cover two major topics shaking up the marketing world! First, Mountain Dew wants you to move to the mountains with their wild TikTok contest—$10,000 and a year's supply of Mountain Dew just to relocate! 🏔️🍾 We break down what this means for marketers and how they’re leveraging outdoor lifestyle branding. Then, we dive into the controversial revelation that your phone is actually listening to you. 😱 A major marketing firm has been caught using 'Active Lis
Why Unconventional Collabs Are Working
In this episode, we explore why unconventional collaborations can be a brand's secret weapon and break down Lavazza's creative use of a robot to remind us what it means to be human. Plus, a fun segment where we discuss Logan's famous cucumber salad moment—proving even small, personal stories can build strong brand identity and engagement. Whether you're into quirky campaigns or marketing strategy, this episode has something for you! 🔗 Check out the full articles we discussed: https://www.your
Pumpkin Spice Latte's Surpass $1 BILLION in Sales
In this episode of YAP Podcast, we're diving into how the Pumpkin Spice Latte has become a marketing phenomenon and what your brand can learn from it. We break down the seasonal power of pumpkin spice and its loyal fanbase, offering tips on how to create your own seasonal success story. Plus, we're talking all things Barbie—exploring her recent collaborations, from WNBA to other iconic brands, and why these partnerships are more than just surface-level. Get actionable insights on how to make you
MSCHF's Formula for Constant Virality | YAP Podcast
In this episode, we explore two captivating topics: First, we dissect how MSCHF has mastered the art of going viral, using humor, controversy, and scarcity to create unforgettable marketing moments. Then, we shift gears to discuss the viral sensation of the US Open's pink cocktail, a drink that became the talk of the event and raked in a whopping $10 million. Tune in to learn valuable insights from MSCHF's playbook and discover the marketing magic behind a drink that took the US Open by storm.
How Supreme Built a Billion Dollar Brand || YAP Podcast
Welcome to the Yap Podcast! In this episode, we dive deep into the fascinating journey of Supreme, the iconic NYC skate shop that skyrocketed from local legend to a $1.5 billion empire. Discover how Supreme revolutionized streetwear and the art of brand-building. But that's not all! We also explore the intriguing world of brand mascots. Are they a crucial element of branding, or just a marketing gimmick? Join us as we analyze the impact and effectiveness of mascots in today’s competitive landsc
Is it too late for Bud Light to make a comeback? || YAP Podcast
Tune into the YAP Podcast as we explore Bud Light’s ongoing efforts to revive its brand and the significant challenges it faces. We provide an in-depth analysis of what’s driving Bud Light’s struggle and discuss potential strategies for a successful comeback. We also delve into Beats’ latest marketing campaign featuring the star-studded duo of Kim Kardashian and Jimmy Fallon. Learn how this high-profile partnership is designed to boost the brand’s image and what it could mean for future marketi
YAP Podcast || Saturday, 31st August
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100th YAP Podcast Special || Saturday, 13th July
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Exciting episode today featuring Curls and Buskey Subscribe to the newsletter now! https://www.yourattnp.lease/subscribe
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YAP Podcast || Thursday 23rd May
Subscribe to the newsletter now! https://www.yourattnp.lease/subscribe Mrwhosetheboss video: https://www.youtube.com/watch?v=wVYG1mu8Lg8
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YAP Podcast || Saturday 18th May
Tune into the latest YAP Podcast for actionable advice on building your career and growing your business. Perfect for ambitious professionals looking to level up.
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YAP Podcast || Tuesday 7th May
Creator Josh Rosen TikTok (169k+ followers) https://www.tiktok.com/@joshrosen_ Instagram (49k+ followers) https://www.instagram.com/joshrosen_/ Info New York based Josh blew up in early 2024 with his interesting but real tiktoks He gained a very dedicated community that resonate with his TantrumToks He made an ERC called Tantrum Tuesdays, where he records himself throwing tantrums in public on the sidewalk #TantrumTuesdays and #MiseryMondays Videos to react to His most viral video came
YAP Podcast || Saturday May 4th
Zac Jeremiah TikTok https://www.tiktok.com/@zacjeremiah YouTube https://www.youtube.com/channel/UCJPNPa8j2dsqt3lq-JcQ5cw Instagram https://www.instagram.com/zacjeremiah/ Videos to react to His most viral video, him fabricating a hater's POVhttps://www.tiktok.com/@zacjeremiah/video/7355790750627515666is_from_webapp=1&sender_device=pc&web_id=7282495739506001416 What he initially blew up fromhttps://www.tiktok.com/@zacjeremiah/video/7347582974847634706is_from_webapp=1&sender_device=pc&web_id=7282
YAP Podcast || Friday 3rd May
Creator Tafa Banya TikTok (204k+ followers) https://www.tiktok.com/@tafabanya Instagram (7.7k+ followers) https://www.instagram.com/tafa.banya/ His clothing brand Kozy Apparel https://www.instagram.com/apparel.kozy/ https://www.tiktok.com/@kozyapp Videos to watch His most viral video (almost 20m views in 6 days) https://www.tiktok.com/@tafabanya/video/7361568373060144391 His second most viral video (5.3m views 1.1m likes) https://www.tiktok.com/@tafabanya/video/714018713202657203
YAP Podcast || Thursday 2nd May
Creator Word On The Street by JP Robertson Socials TikTok https://www.tiktok.com/@word0nthestreet Instagram https://www.instagram.com/wordonthestreetofficial/ YouTube https://www.youtube.com/@WordOnTheStreetOfficial/featured Videos to react to His most viral video https://www.tiktok.com/@word0nthestreet/video/7213084092819098882?is_from_webapp=1&sender_device=pc&web_id=7282495739506001416 An example of his collaborative videos (this is a collaboration with the CEO of sumthin
YAP Podcast || Wednesday 1st May
Creator Liquid Death by Mike Cessario Socials YouTube (32k subs) https://www.youtube.com/@liquiddeath2793/featured Instagram (3.2m followers) https://www.instagram.com/liquiddeath/ TikTok (5.2m followers) https://www.tiktok.com/@liquiddeath Videos to react to Their first ever ad was paid media on Facebook, and YouTube pre-roll ads, it cost around $1500, and a couple more thousand $ over 4 months https://www.youtube.com/watch?v=EeRADNpdKD4 Their most viral TikTok http
YAP Podcast || Tuesday 30th April
Creator Rundown Outdoor boys (Luke Nichols) YT (8M+) https://www.youtube.com/@OutdoorBoys/featured Instagram (559k) https://www.instagram.com/outdoorboyschannel/ Facebook (207k) https://www.facebook.com/TeamOutdoorBoys/ Fishing Channel (1M) (this has been abandoned a year ago it seems) https://www.youtube.com/@Catsandcarp/featured Info Alaskan family dad Luke Nichols goes on all sorts of crazy camping/ surviving adventures Gained 4.8m subscribers since September 2023 A big reason
YAP Podcast || Saturday 27th April
Creator Rundown Subway Takes TikTok (310k followers) https://www.tiktok.com/@subwaytakes?lang=en Instagram (150k followers) https://www.instagram.com/subwaytakes/ YouTube (758 subscribers) https://www.instagram.com/subwaytakes/ Info Subway / train talk show/ 1 min podcast fusion Started just over a year ago Same setting every time / same opening line The guest is always saying polarising that the host either hard agrees or disagrees with He's gotten to collaborate with other comed
YAP Podcast || Thursday 25th April
Creator Rundown Curls TikTok https://www.tiktok.com/@itscurlsbaby IG https://www.instagram.com/itscurlsbaby/ YouTube https://www.youtube.com/@itscurlsbaby/ British in NZ content creator with over 164k followers across platforms He reviews everything NZ (food, towns and music) Fully immerses himself in the culture incorporating Maori words with the correct pronunciation Utilises collaboration by collabing with different NZ creators (Karori dairy, Maori food bae, Broke boy taco)
YAP Podcast || Wednesday 24th April
Creator Rundown Doctor Tama IG https://www.instagram.com/doctortama/ Tiktok https://www.tiktok.com/@itsdrtama YouTube https://www.youtube.com/@DoctorTama/featured Videos to react to His most viral video ever came out two days ago on his IG (10m views) https://www.instagram.com/reel/C6AKXNWSCUM/ His most viral video on TikTok (3m views as well) (Insane moves) https://www.tiktok.com/@itsdrtama/video/7282646401622805762?is_from_webapp=1&sender_device=pc&web_id=7282495739506001416 An example
YAP Podcast || Tuesday 23rd April
Creator Rundown The Department of Information https://www.instagram.com/thedepartmentofinformation/ Videos to react to Their most viral clip https://www.instagram.com/reel/C09m7KkMIfR/ Another viral clip https://www.instagram.com/reel/C5KYgOgLN7H/ YT video of JPEGMafia interviewing people in Auckland CBD https://www.youtube.com/watch?v=HDuvewyAkWI
YAP Podcast || Saturday 20th April
Creator Rundown The Fob Squad https://www.tiktok.com/@the.fob.squad Videos to watch Their most viral video https://www.tiktok.com/@the.fob.squad/video/7328255661106580743?is_from_webapp=1&sender_device=pc&web_id=7282495739506001416 they made a pt2 two days later which was good to capitalise on https://www.tiktok.com/@the.fob.squad/video/7328985970127211784?is_from_webapp=1&sender_device=pc&web_id=7282495739506001416 another example of the high stakes forfeits video (belting) https://www.ti
YAP Podcast || Friday 19th April
YAP Podcast || Thursday 18th April
Creator Rundwon Jenny Hoyos https://www.youtube.com/@JennyHoyosLOL/shorts Videos to react to https://www.youtube.com/shorts/OyNACC7WXDQ https://www.youtube.com/shorts/bNrBRtX4mjc https://www.youtube.com/shorts/mEw0gZyAjPM
YAP Podcast || Wednesday 17th April
Creator Rundown Uce Gang https://www.tiktok.com/@uce_gang6 is_from_webapp=1&sender_device=pc Videos to watch his most viral video https://www.tiktok.com/@uce_gang6/video/7324213155897412872?_r=1&_t=8lXWlHkaW4f david goggins parody https://www.tiktok.com/@uce_gang6/video/7348691987064769799?_r=1&_t=8lXWpSu2TSe another relatable funny short https://www.tiktok.com/@uce_gang6/video/7313446570651962626?_r=1&_t=8lXWrrIJBFV
YAP Podcast || Tuesday 16th April
Creator Rundown Josh from Marketing https://www.tiktok.com/@joshfrommarketing?lang=en Videos to watch https://www.tiktok.com/@joshfrommarketing/video/7347929595766721810?lang=en (most viral video) https://www.tiktok.com/@joshfrommarketing/video/7309996115343052033?lang=en (highlight's the characters) https://www.tiktok.com/@joshfrommarketing/video/7311112373664861441?lang=en (finale of their first launch) https://tiktok.com/@joshfrommarketing/video/7356100348169178375?lang=en (finale of their m
YAP Podcast || Saturday 13th April
Creator Rundown: The Morning Shift YouKnow Clothing YouKnow Media https://themorningshift.com/our-story Videos to watch: https://www.tiktok.com/@themorningshiftshow/video/7285090031528627464?lang=en https://www.tiktok.com/@themorningshiftshow/video/7350777960179305735?lang=en https://www.tiktok.com/@youknowclothing/video/7288439937215499522?lang=en https://www.tiktok.com/@youknowclothing/video/7351225476620340488?lang=en
YAP Podcast || Friday 12th April
Creator Rundown Ali Abdaal https://www.youtube.com/@aliabdaal/videos https://www.tiktok.com/@aliabdaal
YAP Podcast || Thursday 11th April
Creator Rundown Ray William Johnson https://www.tiktok.com/@realraywilliam Videos to watch OG YouTube Video: https://www.youtube.com/watch?v=_tX75yT8IPc Tiktok Example: https://www.tiktok.com/@realraywilliam/video/7306264784628911390?is_from_webapp=1&sender_device=pc&web_id=7282495739506001416 Repurposed TikTok to YouTube: https://www.youtube.com/watch?v=yX28S-MQY2I
YAP Podcast || Wednesday 10th April
Creator Rundown: TikTok Rizz Party's Blue Tie Kid https://www.tiktok.com/@seby_261?is_from_webapp=1&sender_device=pc
YAP Podcast || Tuesday 9th April
Santina X the real Dr. Miami https://www.tiktok.com/@therealdrmiami?lang=en Videos to watch https://www.tiktok.com/@sanrizzle/video/7354076012575034666?lang=en https://www.tiktok.com/@therealdrmiami/video/7353657580486446382?lang=en https://www.tiktok.com/@therealdrmiami/video/7246970402453359915?lang=en https://tiktok.com/@therealdrmiami/video/7208011645170257195?lang=en
YAP Podcast || Saturday 6th April
Creator Rundown: https://www.tiktok.com/@thatlibraryshow?lang=en Videos to watch: https://www.tiktok.com/@thatlibraryshow/video/7286516660331105541?lang=en (most viral video) https://www.tiktok.com/@thatlibraryshow/video/7270194074295094534?lang=en (non-typical guest) https://www.tiktok.com/@thatlibraryshow/video/7265733821243378949?lang=en (this guest is the most popular so far in the series in terms of views) https://www.tiktok.com/@thatlibraryshow/video/7254632560305704197?lang=en (first Lib
YAP Podcast || Friday 5th April
Creator Rundown Central Houston Nissan https://www.tiktok.com/@.centralhoustonnissan?is_from_webapp=1&sender_device=pc Videos to watchhttps://www.tiktok.com/@.centralhoustonnissan/video/7346747566069009707?is_from_webapp=1&sender_device=pc&web_id=7282495739506001416 https://www.tiktok.com/@.centralhoustonnissan/video/7349379222739111210?is_from_webapp=1&sender_device=pc&web_id=7282495739506001416 https://www.tiktok.com/@.centralhoustonnissan/video/7346396727680699694?is_from_webapp=1&sender_dev
YAP Podcast || Wednesday 4th April
Creator rundown https://www.tiktok.com/@blogilates : Cassey https://www.tiktok.com/@popflexactive: Cassey's company Popflex Videos to watch https://www.tiktok.com/@blogilates/video/7005990343250349317 https://www.tiktok.com/@blogilates/video/7293308420286041390 https://www.tiktok.com/@blogilates/video/6796086577274703109 https://www.tiktok.com/@blogilates/video/7080045349649272106
YAP Podcast || Wednesday 3rd April
Creator Rundown: Daud https://www.tiktok.com/@_daud2?is_from_webapp=1&sender_device=pc Videos to watch: https://www.tiktok.com/@_daud2/video/7347837270348631328?is_from_webapp=1&sender_device=pc&web_id=7282495739506001416 https://www.tiktok.com/@_daud2/video/7338917976734715169?is_from_webapp=1&sender_device=pc&web_id=7282495739506001416 https://www.tiktok.com/@_daud2/video/7319186706341596449?is_from_webapp=1&sender_device=pc&web_id=7282495739506001416
YAP Podcast || Friday 29th March
Tim Myers (naki) https://www.instagram.com/tim.naki/ - his instagram https://www.timnaki.com/links https://www.timnaki.com/
YAP Podcast || Thursday 28th March
Creator Rundown: Spud Army https://www.tiktok.com/@spudarmy?lang=en Videos to watch: https://www.tiktok.com/@spudarmy/video/7348772543605656864?lang=en https://www.tiktok.com/@spudarmy/video/7307956717835308321?lang=en https://www.tiktok.com/@spudarmy/video/7347729759134059809?lang=en
YAP Podcast || Wednesday 27th March
Creator Rundown: Rachel Dillon https://www.tiktok.com/racheljdillon
YAP Podcast || Tuesday 26th March
Creator Rundown: Opera GX https://www.tiktok.com/@operagxofficial https://www.tiktok.com/@operagxofficial/video/7345248709359193377 https://www.tiktok.com/@operagxofficial/video/7345867821928172832 https://www.tiktok.com/@operagxofficial/photo/7338391417548541217
YAP Podcast || Saturday 23rd March
Videos reacted to: https://www.tiktok.com/@alexkhosieyo/video/7347144604405353758?lang=en https://www.tiktok.com/@kovubp/video/7346406386181459243?lang=en https://www.tiktok.com/@taneamariee/video/7348501770500459822 Creator rundown: https://www.tiktok.com/@joshandmattdesign
YAP Podcast || Friday 22nd March
Videos reacted to: https://www.tiktok.com/@makedasroutes/video/7348046721815055662 https://www.tiktok.com/@thoseguys03/video/7347630730488433922?_r=1&_t=8kpCYkXXdye https://www.tiktok.com/@mattheperson/video/7347860878244547886?_r=1&_t=8kpDEDXJrl7 Creator rundown: Exotic Handsome https://www.tiktok.com/@realexotichandsome
YAP Podcast || Thursday 21st March
Videos reacted to: https://www.tiktok.com/@fathergainz/video/73463991469 https://www.tiktok.com/@_lrbb_tn/video/734627921154130256076234795 https://www.tiktok.com/@nathan_wallbank/video/7346020203735649544 Creator rundown: Dax Flame https://www.tiktok.com/@thedaxflame
YAP Podcast || Wednesday 20th March
Videos reacted to: https://www.tiktok.com/@ab51cob/video/7346645186182663456 https://www.tiktok.com/@therealprofessorx/video/7346281332303023403 https://www.tiktok.com/@verohelm/video/7344838846145776929 Creator rundown: AJ & Big Justice https://www.tiktok.com/@a.j.befumo
YAP Podcast || Tuesday 19th March
Videos reacted to: https://www.tiktok.com/@dannytako/video/7345274818620706091?lang=en https://www.tiktok.com/@gracywalker1/video/7344899377992895786?lang=en https://www.tiktok.com/@meg_alid/photo/7343767481804131617 Creator rundown: Kam Edwards https://www.tiktok.com/@kamedwards_?lang=en TikTok - Make Your Day
YAP Podcast || Saturday 16th March
Videos reacted to: https://www.tiktok.com/@tiktok/video/7345981888646941994?lang=en https://www.tiktok.com/@desissohot/video/7343484431161822510?lang=en https://www.tiktok.com/@barstoolsports/video/7345946755726413087?lang=en Creator Rundown: https://www.tiktok.com/@olivermillsn/video/7330769007479459090
YAP Podcast || Friday 15th March
Videos reacted to: https://www.tiktok.com/@kiki.tiel/video/7343558809702386976?lang=en https://www.tiktok.com/@._tomfox/video/7344533570360216862?lang=en https://www.tiktok.com/@hrannarhrannar/video/7344517339095764257?lang=en Creator rundown: https://www.tiktok.com/@_mari_gomes__?lang=en
YAP Podcast || Thursday 14th March
Videos reacted to: https://www.tiktok.com/@rat_vs_theworld/video/7342372902181850414?lang=en https://vt.tiktok.com/ZSFfgfE6G/ https://www.tiktok.com/@chandlercooper/video/7343361852287798574?lang=en Creator Rundown: https://www.tiktok.com/@tarayummy?lang=en
YAP Podcast || Wednesday March 13th
Videos reacted to: https://www.tiktok.com/@abbybaffoe/video/7341237834830990622?lang=en https://www.tiktok.com/@kate_keo/video/7344677179243941152?lang=en https://www.tiktok.com/@wowimhot123/video/7343506987675569451?_r=1&_t=8kZY6BsLNBt Creator rundown: https://www.youtube.com/@lifeofriza
YAP Podcast || Tuesday 12th March
Videos reacted to:https://vt.tiktok.com/ZSFfb43sc/https://vt.tiktok.com/ZSFfbaXq2/https://vt.tiktok.com/ZSFfbgFWB/https://vt.tiktok.com/ZSFfbfrbK/https://vt.tiktok.com/ZSFfb4uW3/https://vt.tiktok.com/ZSFfbqk4E/https://vt.tiktok.com/ZSFfbXMgJ/https://vt.tiktok.com/ZSFfbq1eu/https://vt.tiktok.com/ZSFfbPLf9/https://vt.tiktok.com/ZSFfbgJPw/https://vt.tiktok.com/ZSFfbp8dj/https://vt.tiktok.com/ZSFfbHKec/
YAP Podcast || Saturday 9th March
Videos reacted to: https://vt.tiktok.com/ZSFy8kvTs/ https://vt.tiktok.com/ZSFy8U3Xa/ https://vt.tiktok.com/ZSFy8bSGa/ https://vt.tiktok.com/ZSFy8AyuH/ https://www.tiktok.com/@matriarchmothra?_t=8kUKlMinNdC&_r=1 https://vt.tiktok.com/ZSFy8kv8e/
YAP Podcast || Friday 8th March
Videos reacted to: https://vt.tiktok.com/ZSFUxbwTT/ https://vt.tiktok.com/ZSFUxt3WR/ https://vt.tiktok.com/ZSFUxHsgp/ https://vt.tiktok.com/ZSFUx7Y6y/ https://vt.tiktok.com/ZSFUx5gT3
YAP Podcast || Thursday 7th March
Videos reacted to: https://vt.tiktok.com/ZSFU8b4tf/ https://vt.tiktok.com/ZSFU8Vb3F/ https://vt.tiktok.com/ZSFU8hpY3/ https://vt.tiktok.com/ZSFU85yDc/ https://vt.tiktok.com/ZSFU8DUQc/ https://vt.tiktok.com/ZSFU8H5P8/ https://vt.tiktok.com/ZSFU8Ascw/
YAP Podcast || Wednesday 6th March
Videos reacted to: https://vt.tiktok.com/ZSFDQQfP4/ https://vt.tiktok.com/ZSFDQqrSw/ https://vt.tiktok.com/ZSFDQfg8f/ https://vt.tiktok.com/ZSFDQsFj9/ https://vt.tiktok.com/ZSFDQVjGH/ https://vt.tiktok.com/ZSFDQCSHb/ https://vt.tiktok.com/ZSFDQS1YW/
YAP Podcast || Tuesday 5th March
Videos reacted to: https://vt.tiktok.com/ZSFD8wn8F/ https://vt.tiktok.com/ZSFD8tBpL/ https://vt.tiktok.com/ZSFD87owx/ https://vt.tiktok.com/ZSFD8oECy/ https://vt.tiktok.com/ZSFDLYmrx/ https://vt.tiktok.com/ZSFD8cRWW/
YAP Podcast || Saturday 2nd March
Videos reacted to: (in order) https://vt.tiktok.com/ZSFS9M6Fh/ https://vt.tiktok.com/ZSFS9aRgt/ https://vt.tiktok.com/ZSFS9fCDp/ https://vt.tiktok.com/ZSFS9h5oG/ https://vt.tiktok.com/ZSFS9Dkx3/ https://vt.tiktok.com/ZSFS9BQFw/
YAP Podcast || Friday March 1st
Videos reacted to: https://vt.tiktok.com/ZSFSJ8vUd/ https://vt.tiktok.com/ZSFS1woDX/ https://vt.tiktok.com/ZSFS1pFaA/ https://vt.tiktok.com/ZSFS1EyeS/
YAP Podcast || Thursday 29th February
Videos reacted to: https://vt.tiktok.com/ZSFBUUSVg/ https://vt.tiktok.com/ZSFBUUp57/ https://vt.tiktok.com/ZSFBUqAke/ https://vt.tiktok.com/ZSFBUQ7jM/ https://vt.tiktok.com/ZSFBUA3Yd/
YAP Podcast || Wednesday 28th February
videos reacted to: https://www.tiktok.com/@schumacher55/video/7323489270608465159?is_from_webapp=1&sender_device=pc&web_id=7262135837080913415 https://www.tiktok.com/@jonisgxks00/video/7337401662081994017?lang=en https://www.tiktok.com/@sumnerchurchill/video/7338177139512200494 https://www.tiktok.com/@dj_pollypocket/video/7336542838844362002?is_from_webapp=1&sender_device=pc&web_id=7288428095228020232 https://www.tiktok.com/@dudewhereismy/video/7325514767597178145?is_from_webapp=1&sender_dev
YAP Podcast || Tuesday 27th February
Videos reacted to: https://www.tiktok.com/@vincentgiganteee/video/7322262687210016031 https://www.tiktok.com/@jonesestrickshots/video/7324493567894867243 https://www.tiktok.com/@miiss_montana/video/7337387573142195461?q=they%20call%20me%20montana&t=1708893327254 https://www.tiktok.com/@relatable_laura/video/7335201940327992622?q=relatable%20laura&t=1708893366700 https://www.tiktok.com/@zachking/video/7338626120914423086 https://www.tiktok.com/@arisahall/video/7337737707558374687 https://www.tikt
YAP Podcast || Saturday 24th February
YAP Podcast || Saturday 24th February
YAP Podcast || Friday 23rd February
Videos reacted to: https://www.tiktok.com/@jessandquinn/video/7337463245562842374https://www.tiktok.com/@kalade/video/7337782097135799553https://www.tiktok.com/@mauesus/video/7337433492822723873https://www.youtube.com/shorts/8_SPZkEe8SIhttps://www.youtube.com/shorts/hvuok91f0Fshttps://www.youtube.com/shorts/fFLysmLWNK8https://www.youtube.com/shorts/8JuwWQRELlwhttps://www.instagram.com/reel/C20BQu4qD1J/ https://www.instagram.com/reel/C1kMIxIK-HP/
YAP Podcast || Thursday 22nd February
YAP Podcast || Thursday 22nd February
YAP Podcast || Wednesday 21st February
Welcome to the YAP Podcast – Your Daily Guide to Online Trends, Visibility, and Success! In this episode, we delve into the fascinating world of online attention, exploring the dynamics between easily repeatable content and the spotlight on attractive personalities. Key Takeaways: Uncover the secrets of crafting easy and repeatable content that captivates your audience. Discuss the influence of attractiveness on gaining attention online and the importance of authenticity. Join the Discussion
YAP Podcast || Tuesday 20th February
YAP Podcast || Tuesday 20th February
stanley henry.
founder of attn:seeker. 200+ brands shipped, an 18-person shop, 1.4 million combined followers, and one podcast that ships every week without fail.
guests are usually people stanley would talk to anyway. the show works best when there's a real disagreement. the worst guests are the ones who agree with everything.