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Stanley Henry's AUT Guest Talk
exclusive guest talk from stanley henry at aut university. discover proven social media strategies and marketing insights you can't find anywhere else.
The Untold Strategies: Build a Brand and Grow Your Business Through Social Media
How can you leverage social media to build your brand and grow your business? In this presentation, social media expert Stanley Henry shares untapped strategies for marketing your brand online. He discusses the importance of understanding brand positioning, identifying your target audiences, and owning the right conversation. Learn how brands like Old Spice, MrBeast, and Hairification have found viral success by thinking outside the box. You'll walk away with creative ideas for how to apply s...
From Personal Brand to Team Brand: A New Era of Marketing
How did a small marketing agency from New Zealand grow to dominate the content creation space? In this talk, The Attention Seeker founder Stanley Henry pulls back the curtain on their unconventional approach to building a multi-million follower brand. He discusses their evolution from personal to team branding and how they leverage multiple personalities across platforms to speak to diverse audiences. Stanley also shares case studies of brands like Old Spice that have found success by owning ...
Building Loyal Fans Through Social Engagement
Melinda Wong shares valuable lessons on how to stand out as a brand in today's noisy marketing industry. Melinda, Head of Community Management at The Attention Seeker, draws from her own journey and experience working with various clients to emphasize the importance of community and culture. She discusses how focusing on building strong relationships with audiences through social engagement and comments can boost brand loyalty over time. Practical tips include experimenting with humor, adjust...
The heroes journey model
In this captivating YouTube talk, Stanley introduces a powerful 12-step storytelling model derived from Joseph Campbell's "The Hero with a Thousand Faces." This model serves as a versatile tool to convey compelling narratives, whether for personal brands or businesses. The talk begins with the "status quo," detailing Stanley's personal journey returning to New Zealand and the inciting incident, which was the onset of the COVID-19 pandemic. The audience is guided through the hero's journey, in...
The importance of communication when starting a business
Join us for an engaging discussion. Get to know Stanley Henry and discover the strong working relationship between these two dynamic individuals. We dive into the essence of authentic relationships and self-awareness. These are critical elements for both communication and scaling businesses. Stan shares his remarkable journey, transitioning from the world of hospitality to founding The Attention Seeker agency. Learn how self-reflection played a pivotal role in his transformation. Delve into t...
The History Of Influencers
Stanley, discusses the evolution of advertising and the rise of influencers and content creators. He begins by highlighting the shift from traditional marketing to influencer-driven marketing. Stanley emphasizes that consumers no longer trust brands at face value and seek endorsements from influencers they trust. He cites examples of influencers creating their own successful brands, like MrBeast and the Linus Tech Tips team. Stanley points out that brands are now recognizing the need to colla...
The Power Of TikTok For Business Owners
Stabley Henry welcomed the audience and introduced his company, The Attention Seeker. He engaged participants to see if they were familiar with his content on LinkedIn and TikTok. He highlighted the evolution of TikTok beyond dancing and showcased how his company used TikTok for recruitment, emphasizing its potential for short-form video marketing. He presented success stories, including a video with 11 million views that led to significant business leads. Stanley debunked the misconception t...
How To Build A Powerful Personal Brand
Stanley Henry, led a workshop emphasizing personal branding. The event was interactive and focused on engaging participants. Stanley urged attendees to form groups, encouraging interactions with unfamiliar people for a richer experience. He introduced his company, "The Attention Seeker," specializing in building personal brands for individuals rather than just company brands. He associated personal branding with reputation and discussed its significance in business success. The workshop cover...
How To Utilise Podcasts For Your Business
Unlock the content creation magic with our keynote on why you should start a podcast! In just a few minutes, we'll dive into why podcasts remain relevant and, most importantly, how they're your secret content creation weapon. Discover how a single podcast can be transformed into dozens of content pieces, from short clips for TikTok to engaging articles for LinkedIn. We'll share the simplicity of podcasting, advising you not to break the bank on equipment – your smartphone and a good microphon...
How To Create Your Own Hero's Journey
Stanley spoke at Connector in Auckland. Here he explained The Attention Seekers company focus on building personal brands with deliberate digital efforts. He discussed the importance of targeting the right audience, using the hero's journey concept to tell your backstory and growth, and expressing strong opinions to engage your audience effectively. He emphasised that a focused audience is vital for successful communication and content creation. Stanley shared his own hero's journey, detailin...
You're Personal Brand Is Your MOST Valuable Asset And Heres Why
We're focusing on finding your audience, crafting engaging content, and going viral. Forget the misconception that great content only comes from abroad. Learn how to connect, engage, and create content that resonates. Join us to explore the world of personal branding. ADD STAN: INSTAGRAM: https://www.instagram.com/stanleychenry/ LINKEDIN: https://www.linkedin.com/in/stanley-henry/ TIKTOK: https://www.tiktok.com/@stanleychenry ADD ATTN SEEKER: INSTAGRAM: https://instagram.com/theattnseeker LIN...
How Hospitality Can Make The Most Of Social Media
Platforms like TikTok allow for rapid brand growth. Here, Stanley emphasizes the importance of storytelling in building a successful brand. They emphasize listening to customer demands and solving their problems effectively. Stanley also touches on the significance of personal brands and the role of social media platforms such as TikTok, Instagram, and YouTube in reaching and engaging with audiences. Stanley concludes by advising businesses to focus on current platforms and not worry too much...
My Journey - Stanley Henry
Stanley opens up and reflects on a challenging period when Stanley and his partner, Claire, decided to leave their corporate lives behind and move to New Zealand to start a business. They initially had high hopes and ambitions but faced unexpected obstacles, including the impact of the COVID-19 pandemic on their hotel business. Stanley shares how they felt overwhelmed and experienced a period of depression during this transition. They turned to playing video games as an escape. However, Clair...
Build your own Media Company
The biggest names in Social Media are also some of the biggest businesses in the world now. TikTok and other short-form video platforms are allowing people to grow their audience rapidly and build communities online extremely fast. During this keynote I showed the Connector Auckland audience how in 9 months we created an audience larger than New Zealand's very own New Zealand Herald. ADD STAN: INSTAGRAM: https://www.instagram.com/stanleychenry/ LINKEDIN: https://www.linkedin.com/in/stanley-he...
Building your Brand takes forever! - 9 STEPS TO START BUILDING BRAND
Join me, Stanley Henry, founder of The Attention Seeker, a creative agency from Auckland, as I delve into the power of building a personal brand and reputation. In this video, I'll be sharing valuable insights and tips on how you too can build your own personal brand and reap the rewards. I'll draw on examples of famous social media influencers such as Kim Kardashian, Elon Musk, and Mr. Beast, to showcase how building a personal brand can lead to success. But building a personal brand is not ...