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Host Stanley Henry interviews the worlds hottest creators and attention seekers

Stansplaining

<p>The Creator Community is growing day by day yet a lot of young creators don&#x27;t have the business acumen to build successful companies from their brand.Stanley has built his brand from the ground up after running multiple 8 figure businesses throughout his career and now founding and growing The Attention Seeker into a 7-figure business in under 2 years.Come along for the journey and learn alongside the creators that get Stansplained.</p>

93 episodesCultureyoutubeActive
total views
14.2M
subscribers gained
62k
avg watch time
4m 18s
ctr to brand
+18%
cost-per-view
$0.012
about
the show

the show format.

Host Stanley Henry interviews the worlds hottest creators and attention seekers

<p>The Creator Community is growing day by day yet a lot of young creators don&#x27;t have the business acumen to build successful companies from their brand.Stanley has built his brand from the ground up after running multiple 8 figure businesses throughout his career and now founding and growing The Attention Seeker into a 7-figure business in under 2 years.Come along for the journey and learn alongside the creators that get Stansplained.</p>

the trailer.

recent episodes.

98
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17 dec 2025

Building a Profitable Creator Business Without Brand Deals w/ VJ Cooks

Vanya Insull is the creator behind VJ Cooks, one of New Zealand’s most successful food brands, built from simple, affordable recipes into a multi-revenue digital business. In this episode, Vanya breaks down exactly how she turned content into a scalable company. From cookbooks and brand deals to a high-performing website and a subscription meal-planning app, this is one of the most practical, transparent conversations we’ve had about monetising an audience. If you’re a creator trying to turn views into real income, this episode is a blueprint.

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09 dec 2025

From MasterChef to Social Media w/ Alice Taylor

Alice Taylor went from working in marketing and hospitality to becoming one of New Zealand’s fastest-growing food creators — building a community of over 100,000 followers in just a few months with her down-to-earth, affordable recipe videos. In this episode, Stan and Alice unpack how she turned her passion for cooking into a full-time business. From the viral moment that changed everything to smart monetization, brand partnerships, and her long-term vision for a homegrown media empire — this...

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08 oct 2025

Fixing a Broken Industry w/ Andy Alagappan

Andy built one of the biggest construction podcasts in New Zealand to drive positive change in a broken industry. He and Stan discuss how building a personal brand transformed his business, how he overcame fear of judgment, and why perseverance and purpose matter more than money. Key Themes: • Fixing inefficiency and stress in the construction industry • How personal branding changes business and trust • Pushing digitalization and innovation in old-school industries • Overcoming fear of being...

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21 sept 2025

How AI Is Rewriting SEO and Branding w/ Richard Conway

Richard Conway is the founder of Pure SEO, one of New Zealand’s top marketing agencies. In this episode, he shares how brand building, AI, and smart risk-taking have shaped his 16-year journey. At its core, this conversation is about how to evolve as a business — from betting on yourself when no one knows your name, to rethinking SEO for the age of AI and generative search. Key Themes: • Brand building and personal positioning • The evolution of SEO in the AI era • Building recurring revenue ...

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11 sept 2025

Power of Authentic Storytelling w/ Jason Gunn

Jason Gunn is one of New Zealand’s most loved broadcasters and storytellers. From What Now and Son of a Gunn to building Whitebait Media and coaching top leaders, Jason has spent a lifetime mastering connection and authenticity on camera. In this episode, Jason and Stan break down what makes great communication, why vulnerability is powerful, and how being human is the most important skill in a world full of AI. Key Themes: • The art of authentic communication • Lessons from 30 years in TV an...

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07 sept 2025

Truth About Making Money as a Creator w/ Shoshannah

Shoshannah is one of New Zealand’s most relatable creators. A solo mum who turned her love of the outdoors into a full-time content career. From hiking tracks to brand deals with Icebreaker and Merrell, she’s built a loyal following through honesty, grit, and storytelling. In this episode, Stan and Shoshannah break down what it really takes to make a living as a creator — from pricing and partnerships to staying authentic when social media becomes your job. Key Themes: • Building a creator br...

87
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29 aug 2025

Can Creators Save Crypto? w/ James Quinn-Kumar

James Quinn-Kumar is the Marketing Director for Binance New Zealand, the world’s largest cryptocurrency exchange. In this episode, he joins Stan to unpack how Binance uses creators and community-building to grow trust in a space that hasn’t always had the best reputation. This conversation dives into the business of adoption – how Binance connects with audiences through creators, sports stars, and partnerships, while navigating regulation, brand safety, and the future of digital ownership. Ke...

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24 aug 2025

The Truth About Going Viral w/ Chef Andrea & Taige

Chef Andrea Vignali and Taige are the duo behind one of the most viral food videos on Instagram, the tiramisu in a wheelbarrow that racked up over 60 million views. But what actually happened after the views? Did it fill the restaurant, or just the feed? In this episode, Stan sits down with Andrea and Taige to unpack the real impact of viral content. From building a business off social media to handling brand deals, collaborations, and turning attention into opportunity. Key Themes: • How a v...

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13 aug 2025

Should Kids Be Banned from Social Media? w/ Richie Hardcore

Richie Hardcore is a Muay Thai coach, educator, and public speaker known for tackling hard conversations about masculinity, violence prevention, and social media’s impact on mental health. In this episode, Stan and Richie dive into one of the biggest debates in New Zealand right now, should kids under 16 be allowed on social media? They disagree on the solution but share the same goal: keeping young people safe, connected, and human in an online world that often forgets what that means. Key T...

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05 aug 2025

From Debt to Digital: Rachel's Financial Transformation – The Savvy Saver

On today's episode of Stansplaining, I sit down with Rachel Leutele, a former lawyer turned financial content creator who transformed her personal money struggles into a viral social media platform. Learn how she overcame debt, navigated early motherhood, and built a massive online following by sharing brutally honest financial advice. Rachel reveals her journey from hiding behind the camera to becoming a must-watch money mentor, sharing insights on breaking generational financial patterns, m...

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31 jul 2025

The Real Journey Behind NZ’s Top Podcast w/ Between Two Beers

The hosts of Between Two Beers, Steven and Seamus, have built one of New Zealand’s most successful podcasts. Starting from a garage with no plan and turning it into a thriving media business. In this episode, Stan dives deep into how they turned conversations over beers into a full-time company. From quitting traditional jobs and taking big risks to defining what “New Zealand’s most trusted storytellers” really means, this is a masterclass in consistency, clarity, and creative business buildi...

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27 jul 2025

The Million-Dollar Comedy Concept - Itay Dom

On today's episode of Stansplaining, I sit down with Itay, a rising comedy entrepreneur, to dissect his groundbreaking pitch for a New Zealand comedy show that could revolutionize digital content. We dive deep into the world of comedy, social media monetization, and how a simple improv concept could become a viral media franchise. Learn how comedians can transform live performances into lucrative online content, the secrets of scaling a comedy brand, and the potential of turning local talent ...

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15 jul 2025

The Power of Consistency: How Daily Videos Changed Everything - Layton

On today's episode of Stansplaining, I sit down with Layton, a content creator who transformed his life and career through an incredible 400-day daily video challenge. Learn how he went from a shy videographer to building a following of nearly 200,000 across social platforms by embracing discipline, consistency, and personal growth. We dive deep into his journey of quitting drinking, starting running, and creating content that resonates with thousands, discussing strategies for overcoming sel...

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10 jul 2025

How to Crush Self-Doubt and Build Your Dream Career - Dom Harvey

Follow Dom: ⁠https://www.instagram.com/domharveynz/?hl=en⁠ On today's episode of Stansplaining, I sit down with Dom Harvey, radio veteran turned podcast entrepreneur, for an unfiltered dive into media, self-doubt, and building a successful career on your own terms. We explore his transition from top 40 radio to podcasting, the challenges of entrepreneurship, and how he overcame the fear of public opinion to create Pod Lab and his own podcast. Learn about the realities of content creation, spo...

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03 jul 2025

How We Turned Online Hate Into a Movement - Christian Newman & Mark Edwards

Follow Christian & Mark: https://www.instagram.com/lovefromyourdads/ Two Dads. One Incredible Journey. Zero Filters. Join Christian and Mark as they break down the raw, unfiltered story of becoming parents through surrogacy, building a viral social media brand, and turning online hate into powerful advocacy. From navigating complex surrogacy laws to standing up for LGBTQ+ rights and speaking truth to power, this podcast reveals how one family is changing the world - one post at a time.

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19 jun 2025

No Overnight Success: My Real Social Media Journey | Jasmine Kim

Ever wondered how to build a successful social media presence without relying on viral moments? In this raw and honest video, Jasmine breaks down her exact strategy for growing from 2,000 to a thriving online community - without a single viral hit. What You'll Learn: - Her step-by-step content growth strategy - How consistency trumps viral trends - The power of authentic storytelling - Balancing work, motherhood, and content creation - Practical tips for building genuine audience connections ...

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16 jun 2025

How Understanding My Brain Transformed My Entire Career: Ellie Harwood

Today we dive into an extraordinary conversation with Ellie Harwood - the multi-talented creator who's rewriting the rules of professional success. Uncover the untold story of a neurodivergent presenter who transformed unexpected challenges into remarkable opportunities, breaking through traditional career boundaries. Exclusive Insights: - Navigating creativity with a neurodivergent brain - Turning personal differences into professional strengths - The unexpected path from radio to digital st...

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09 jun 2025

From Hard Hats to Crypto Millions: Samuel Runnacles' Web3 Story

In this episode, I sit down with Samuel Runnacles, the web3 entrepreneur who went from construction sites to crypto empires. Discover how he navigated the complex world of NFTs, blockchain, and digital assets during the pandemic, turning uncertainty into a multi-million dollar opportunity. Whether you're an aspiring entrepreneur, crypto enthusiast, or just curious about the digital revolution, this conversation will challenge everything you thought you knew about modern business. Timestamps: ...

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01 jun 2025

How I Became a Travel Creator | Daniel MacKinnon

Follow Daniel: https://www.instagram.com/d.mack/?hl=en In this eye-opening podcast episode, travel creator Daniel MacKinnon reveals the secrets behind his viral content strategy, sharing insights on growing a global audience, navigating brand deals, and living a life of creative freedom. Learn how he transitioned from graphic design to becoming a sought-after content creator, his approach to storytelling, and the realities of making a living through social media. Perfect for aspiring creators...

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26 may 2025

Vanessa & Anthony: The TRUTH About Food Content Creation

Follow our guests: https://www.instagram.com/foodiestablenz/?hl=en Vanessa & Anthony reveal the secrets behind their viral food content journey, from struggling creators to social media stars. Learn how they grew from 0 to 100k followers, navigate brand deals, create engaging food content, and turn their passion into a full-time career. Insider tips on social media growth, algorithm hacks, and the reality of being food content creators in New Zealand. Keywords: food content creators, social m...

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21 may 2025

Life After Radio: Jay-Jay Feeney

Follow Jay-Jay: https://www.instagram.com/jjfeeneynz/ In this raw and candid conversation, radio veteran Jay-Jay Feeney opens up about leaving a 35-year career in media to start her own podcast studio. Discover the challenges, insights, and unexpected journey of transitioning from a corporate radio career to entrepreneurship. Key Highlights: The real reasons behind leaving radio Building a podcast studio from scratch Lessons learned from 35 years in media Insider tips for creating successful ...

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08 may 2025

Lewis Clareburt: The Olympian Breaking Every Rule to Build a Brand

🏊‍♂️ New Zealand Olympian Lewis Clareburt joins Stan to break down what life really looks like after elite sport — and it’s not all gold medals and sponsorships. From sneaking TikToks at the Tokyo Olympics (and getting warned by officials) to building a personal brand that sponsors love and hate, Lewis shares how he’s making the athlete-to-career pivot on his own terms. 💬 Topics We Cover: – Why Olympians don’t get paid for gold medals – The real reason athletes are scared of social media – ...

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05 may 2025

Breaking Laws & Breaking Silence: The Shaneel Lal Story

Shaneel Lal reveals how a young queer activist banned conversion therapy, challenged blood donation policies, and became New Zealand's most fearless advocate for LGBTQ+ rights. Hear the raw, unfiltered story of turning personal struggle into systemic change." "From facing discrimination to transforming national laws, Shaneel Lal shares the inside story of banning conversion therapy, challenging societal norms, and fighting for LGBTQ+ equality in New Zealand. A must-watch for activists and all...

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24 apr 2025

From Canvas to Catwalk: Xixi Amethyst's Unapologetic Journey

On this episode of Stansplaining, Stan sits with Xixi, a fashion and art creator who turned her rebellious spirit into a viral social media brand. From library outfit videos that blew up on TikTok to challenging Asian parent expectations, Xixi shares her unfiltered journey of creative defiance, breaking cultural norms, and building a career on her own terms. Follow Xixi: https://www.instagram.com/xixiamethyst/

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22 apr 2025

This Creator Has 500K Followers... and Still Works a Day Job - Nerida Jantti

On today’s episode, Stan chats with Nerida Jantti — professional dancer, Dancing with the Stars alum, and the face behind viral family dance videos that have racked up millions of views. But behind the glitz? A part-time job, a mortgage, and a brutally honest take on what it really means to make it as a creative in New Zealand. They dive into:– How Nerida balances a 25-year career in medicine with a massive online following – Building a platform that centres fun and family, not followers – Wh...

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14 apr 2025

MasterChef Champion Sam Low's Unexpected Journey of Food, Identity, and Purpose

Follow Sam Low: https://www.instagram.com/_sam_low_/?hl=en

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03 apr 2025

How Brittany McCrystal Lost 25kg, Went Viral, and Built a Global Coaching Business

​On this episode of Stansplaining, Stan sits down with Brittany McCrystal, a renowned online fitness coach who transformed her life by shedding 25 kilograms. Brittany shares her personal journey, discussing the challenges she faced with yo-yo dieting and self-image issues, and how she overcame them to build a healthier relationship with food and her body. She delves into the pivotal moments that led to her viral success on social media platforms like TikTok and Instagram, where she now inspir...

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31 mar 2025

Ruff Road to Success: A Reality TV Survivor's Journey - Jono Trenberth

Guest: https://www.instagram.com/jaytrenbe/?hl=en

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21 mar 2025

Mastering the Art of Content Creation: Lessons from the Man Behind Man Can Cook

Stan sits down with Daniel, aka Man Can Cook, to talk all things food, social media, and how he’s getting more men in the kitchen—plus, the secret behind his viral success FOLLOW OUR GUEST: https://www.instagram.com/mancancooknz/?hl=en SUBSCRIBE TO THE PODCAST: https://www.youtube.com/@TASPodcasts LISTEN ON SPOTIFY: https://open.spotify.com/show/36Bv3qmmRw7wPl3B2h0Mqv?si=355ad62544d74bfd ADD ATTN SEEKER: INSTAGRAM: https://instagram.com/theattnseeker LINKEDIN: https://www.linkedin.com/company...

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17 mar 2025

From Vegan Coach To Mortgage Man - Aaron Cattell

On today's Stanplaining, Stan sits with the "Mortgage Man", Aaron Cattell, to discuss building a 7-figure business through controversial social media content. Aaron shares his journey from plant-based coach to mortgage advisor, and how he used polarizing opinions to gain a large following on TikTok and Instagram. They cover the challenges of personal branding in a regulated industry, the impact of AI, and Aaron's strategies for scaling efficiently. FOLLOW OUR GUEST: https://www.instagram.com/...

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09 mar 2025

Redefining Success: Samantha Best's Unconventional Path on the Internet

On this episode of Stansplaining, Stan sits down with Samantha Best, breakout star of MAFS NZ, to chat about life beyond reality TV. Samantha opens up about love, lessons, and the realities of navigating relationships in the public eye. A raw and honest convo you don’t want to miss! FOLLOW OUR GUEST: https://www.instagram.com/samanthaleighbestt/?hl=en SUBSCRIBE TO THE PODCAST: https://www.youtube.com/@StanleyCHenry LISTEN ON SPOTIFY: https://open.spotify.com/show/36Bv3qmmRw7wPl3B2h0Mqv?si=355...

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26 feb 2025

The Author Behind "I Met My Younger Self For Coffee" - Jennae Cecelia

In this episode of Stansplaining, Jennae Cecelia unpacks the emotional impact of her viral poem, 'I Met My Younger Self for Coffee.' Discover how it sparked a self-reflection trend on TikTok and inspired countless personal stories.

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24 feb 2025

Overcoming Self-Doubt and Judgment: An Honest Conversation with Alex King

In this episode of Stansplaining, Stan sits down with Alex King — TV host, actress, musician, and all-around creative powerhouse from New Zealand. From the radio waves of Mai FM to the chaos of Celebrity Treasure Island, Alex has carved her own path in the entertainment world, all while staying true to her Māori roots and cultural identity. But what does it really take to balance authenticity with a career in the spotlight? We dive into: 🎤 The highs and lows of growing up in NZ’s entertainme...

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17 feb 2025

10 Years of Brand Building: Cass Grodd’s Biggest Lessons

In this episode of Stansplaining, we sit down with Cass Grodd, an entrepreneur, author, and creator who has spent over a decade grinding to build her brand. Unlike many influencers who blew up overnight, Cass took the long road—and it paid off. But what does it actually take to grow a brand for 10+ years in today’s fast-moving digital world? We cover: ✅ Why some creators go viral & others don’t ✅ The biggest struggles of long-term brand building ✅ How COVID changed the creator economy ✅ The t...

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25 sept 2024

The Art of Winging It: Timm Chiusano's Secrets to Viral Success Without a Plan

In this episode, Stan sits down with viral creator Timm Chiusano to get an inside look at his unexpected journey from corporate executive to social media sensation. Timm openly shares the messy, unplanned reality of life as a solo content creator, revealing the highs and lows of his unconventional path. From battling self-doubt and anxiety to finding focus and routine, Timm's candid insights offer a raw, unfiltered perspective on the realities of modern-day influencer life. Don't miss this ch...

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09 jul 2024

How I Went from 300 to 120,000 Followers in 4 Days - Briahna Barrett

On this episode of Stansplaining, Stan sits down with Briahna Barrett, a 25-year-old marketing entrepreneur making waves in New Zealand. Briahna shares her journey from unpaid intern to business shareholder, discussing her experiences in agency life, personal branding, and viral marketing strategies. Learn how she grew a TikTok account from 300 to 120,000 followers in just four days and get insights on balancing multiple businesses. Whether you're a marketing pro or an aspiring entrepreneur, ...

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03 jul 2024

Building a Brand from Scratch: TimProvise's Guide to Content Creation

On this episode of Stansplaining, host Stan sits down with Kiwi media personality TimProvise. They dive into Tim's journey from teacher to content creator, exploring his experiences in Twitch streaming, radio, and TV. TimProvise offers candid insights on building a brand, navigating mainstream media, and pursuing big dreams in the entertainment industry. This conversation is packed with valuable advice for aspiring creators and anyone interested in the evolving landscape of media and content ...

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02 jul 2024

Lessons from a 10+ years on Social Media - Caito Potatoe

🎨 In today's episode of Stansplaining, we sit down with Caito Potatoe, one of the pioneering YouTubers from New Zealand! 🌟 Starting her journey over a decade ago, Caito Potatoe skyrocketed to fame and amassed a substantial following and wealth. However, personal challenges led to a temporary fall from grace. Now, she's on a path to rebuild her life and career, tackling insecurities that many of us can relate to. Join us as Caito Potatoe shares her inspiring story of resilience and determina...

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13 jun 2024

From High School Outcast to TikTok Star - Kylee

On this episode of Stansplaining, makeup artist Kylee opens up to Stan about his unlikely rise to internet stardom. As a bullied queer teen, Kylee found acceptance online and built his first following on YouTube. Tune in as he recounts his unexpected viral moment on TikTok that skyrocketed his career and shares his strategy for juggling multiple platforms. Kylee also dives into beating algorithm slumps, collaborating with celebrities, and creating new revenue streams across social media. For ...

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10 jun 2024

Teaching Rap at Harvard through Social Media - Mazbou Q

In this episode of Stansplaining, Stan chats to Mazbou Q aka The Rap Scientist, a rapper and educator pushing boundaries in music. In this episode, he opens up about unexpected identity struggles growing up in New Zealand. You'll learn how a viral TikTok combining music theory and rap sparked international success. Mazbou Q shares how this led to collaborations with hip hop legends - and a surprising university tour you won't believe. Get career advice from Mazbou Q on leadership, teams, and ...

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04 jun 2024

From Snapchat Stories to TikTok Fame - Baddy

In this episode of Stansplaining, viral TikToker Baddy spills the tea on his rise to fame. From drunk driving Snapchat rants to farming pig videos incorporating Maori culture, Baddy shares his unconventional path. He also dishes the dirt on filming wild comedy sketches during lockdown. Stan picks Baddy's brain on content strategies and authenticity. Baddy also teases his next project - a certain podcast involving wine, cigarettes, and flatmates. For anyone obsessed with internet culture or ho...

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29 may 2024

Turning a Hobby into a Business - Louise Coelho

On today's episode of Stansplaining, Stan chats to Louise Coelho, a popping car enthusiast content creator from Australia! Louise discusses her journey from casual car hobbyist to full-fledged influencer. She shares tips for building engaging content around any niche, monetizing different platforms, and negotiating deals with major brands. Listen to learn about strategies for growing an audience, keeping content fresh, and maximizing earnings online through affiliate marketing, sponsorships, ...

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23 may 2024

From Getting Bullied to Disney Movies - Jackie Cheng

On today's episode of Stansplaining, Stan chats to Jackie Cheng, a TikToker and movie star from New Zealand. Jackie Cheng shares his inspiring story of overcoming bullying to achieve his dreams in Hollywood and online. Hear Jackie open up about the struggles along the way in this candid interview, as he discusses chasing his passions against all odds to become both a viral star and martial arts stuntman in the entertainment industry. FOLLOW OUR GUEST: https://www.instagram.com/jackiedasian/?h...

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15 may 2024

The Art of Visual Storytelling: From Commercial Kitchens to Private Chef - Hercules Noble

On today's episode of Stansplaining, Stan chats to Hercules Noble, a private chef and content creator from New Zealand. Hercules discusses his journey from working in commercial kitchens to building his own business as a private chef. He also reveals how he started gaining traction by experimenting with silly recipes like carbonara sourdough. Shares insights into his career path and experiences working overseas. He also discusses how creating engaging videos and visual storytelling on Instagr...

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08 may 2024

From Viral Videos to Big Screens: Journey of Overcoming Bullying Through Creativity - Whoisbuskey

Buskey is a rising content creator from South Auckland who is passionate about acting. In today's episode of Stansplaining, Buskey sits down with Stanley to discuss his journey so far creating viral videos on TikTok and building a loyal following. Stanley dives deep into Buskey's goals of becoming a successful actor and makes some insightful observations about career paths and monetization. They discuss Buskey using his social media platform to get roles overseas and the importance of continu...

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01 may 2024

From London to Aotearoa: Using Humor to Explore Culture & Content - Curls

In this week's episode of Stansplaining Stan chats to Curls. Listen for an insightful discussion about cultural identity, personal experiences, and the creative process. Curls shares his journey moving to New Zealand from London and discovering local cultures through his job and living situations. He discusses starting a YouTube channel to share his experiences and observations, which grew unexpectedly large. Stan shares advice on building a business and personal brand over time. They discuss...

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19 apr 2024

From Eating Out to Traveling the World: Building a Food Content Empire - Māori Food Bae

In this episode of Stansplaining Stan chats with Shanice aka Māori Food Bae. Shanice discusses her journey from casual YouTube videos a clothing line. Her current focus on TikTok, where she shares local eats while traveling. With a goal is to turn this into a full-time career through consistent posting and brand growth. Stan shares lessons from building his seven-figure business, emphasizing leadership, outsourcing non-essential tasks early, and using problems as fuel. He offers advice on sol...

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17 apr 2024

From Street Magician to Social Media Star: The Rise of Aimon Kong

Today's episode of Stansplaining features magician Aimon Kong. Aimon discusses how he got into magic as a teenager and became fascinated by magicians like Dynamo and David Blaine. He talks about his journey of doing street magic in cities around the world and how his social media presence grew exponentially over the last year. Aimon performs some card tricks for Stan and discusses his goals for the future, which include growing his online courses and doing a world tour of magic shows. Stan gi...

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10 apr 2024

Can you dream BIGGER than 10,000 dreams? - Fraser Grut

Fraser Grut began his journey to film 10,000 dreams over 7 years ago with the goal of proving a friend wrong by completing a daily video for a year. What started as a selfish act to gain attention soon transformed Fraser as he discovered the power of helping others achieve and uncover their dreams. In this episode, Fraser reflects on hitting the milestone of 2,000 dreams filmed while opening up about the mental health challenges that led him to quit the daily challenge for a year. He discusse...

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03 apr 2024

Cashing Out Early: Cracking the Code of Social Media Monetization - Lilia Alexander

In this episode of Stansplaining, Stan interviews travel creator Lilia Alexander. Lilia shares her experience building Wellington Live, a Facebook page with over 300k followers by focusing on quality local updates. She discusses monetizing the page early on and challenges of selling the business. Lilia opens up about overcoming self-doubt and tall poppy syndrome. Stan and Lilia debate paths to monetizing content, from sponsorships to strategic services. Lilia reflects on experiences in the tr...

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27 mar 2024

From TikTok to OnlyFans: Lessons on Growing and Monetizing Your Audience

In this episode of the Stansplaining Elisa shares her journey from corrections officer to creator. From a 9-5 employee to a viral social media sensation. Listen for the realities of life in the adult entertainment industry, the financial highs and lows, and the personal impacts on her relationships and mental health. Alongside that Elisa talks launching a successful feminine hygiene product line and her content and monetization strategies. For a dose of humor along with real talk, tune in for...

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13 mar 2024

Transforming Athletes Through Transparency: Coach Sunz Secrets to Success

In this episode of the Stansplaining Stan sits down with Coach Sunz one of the top strength and conditioning coaches in the world. Coach Sunz shares his journey to success, he recounts his inspiring journey from a small South African town to training elite athletes globally. Despite facing immense challenges, Coach Sunz's relentless work ethic helped him achieve his dreams. Listen as he reveals how he earned the business of stars like Sonny Bill Williams and Quade Cooper, plus learn how he st...

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06 mar 2024

From Lip Syncing to Campaigns with Big Brands - Lydia MacNeil

In this episode of the Stansplaining Stanley sits down with TikTok star turned hairdresser apprentice Lydia McNeil. Lydia shares the story of how she got her start creating fun lip sync and dance videos on TikTok and how one viral video helped grow her following and led to opportunities with brands. Lydia opens up about her journey from studying makeup to pursuing a career in hairdressing. She discusses the challenges of balancing social media fame with her apprenticeship and goals for the fu...

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05 mar 2024

Turning Backlash into Success: Learning from the Celebration Box Media Fallout - Iyia Liu

In this episode of the Stansplaining, Stan sits down with entrepreneur Iyia Liu to discuss her journey in business. Iyia shares the story of how she launched her first successful company Waist Trainer at 21 years old, generating millions in revenue through influencer marketing. Dealing with aggressive media backlash in her second business Celebration Box and how it personally and professionally affected her. Join Stan and Iyia for a conversation on resilience, recovery and improving business ...

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28 feb 2024

Multiple Million Dollar Businesses Before Age 25 😱 - Kennedy Anderson

In this episode, Stan chats with entrepreneur Kennedy Anderson. He shares lessons from multiple ventures including wedding photography at 15 to launching teeth whitening brand Whitening Co. Kennedy discusses starting agencies, designing a long-lasting toothbrush, and viral marketing tactics. Join Stan and Kennedy for transparent advice on developing grit, scaling fast through creativity and risk-taking. FOLLOW OUR GUEST: https://www.instagram.com/kennedynz/?hl=en SUBSCRIBE TO THE PODCAST: htt...

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28 nov 2023

From Melbourne to NYC: From Marketing to TikTok Success

We explore Caitlin Emiko's fascinating journey from content creation in Melbourne to TikTok fame and a move to New York City! In this Stansplaining episode, she shares insights into her evolution from fashion to lifestyle content, the power of authenticity in marketing, and the challenges of navigating the world of influencers. Join the conversation as Caitlyn discusses the impact of viral videos, the supportive community in the marketing world, and the unexpected turns that led her to the Bi...

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21 nov 2023

From Trolley Boy to TikTok Star: Nixon Stoddart

Join Stan as guest Nixon shares his incredible journey from being a trolley boy to a TikTok sensation and filmmaker! In this Stansplaining podcast episode, Nixon discusses the early days of making videos, dealing with scepticism from friends, and the power of consistency. Discover the behind-the-scenes of his content creation, from viral skits to his work in the film and marketing industry.

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15 nov 2023

The Unbridled Creativity of a TikTok Star - Theo Shakes

Theo Shakes is a kiwi TikToker / actor who has taken TikTok by storm with his top class acting skits, where he reenacts celebrity events and artists, gaining millions of views worldwide. Theo dives into how he got into acting and how he has translated those skills into his TikTok and the great success he has found doing so.

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02 nov 2023

The unrelenting perseverance of a kiwi dad

The kiwi dad has a crazy story, from a car crash to health problems, to where he was told he could never have a kid if he took medication at age 21. A very hard situation for a 21-year-old to face and it has moulded it into the person and dad that he is today. This Stansplaining episode, we get Kiwi Dad to dive deep into how his car crash at 17 years old impacted his life. From being told he wouldn't be able to have kids the conventional way, all the way to how it helped him find what he want...

34
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01 nov 2023

An impressionist's rise to TikTok stardom

Julian is a creator from New Zealand who found great success on TikTok after acting like popular names such as Jacinda Arden. During covid, he got a number of hits reenacting her lockdown announcements and updates. From there, Julian has created a range of characters from his TikTok and now looks to use these characters to branch out and work with other businesses. FOLLOW OUR GUEST: https://www.tiktok.com/@juliansewell SUBSCRIBE TO THE PODCAST: https://www.youtube.com/@stanleychenry LISTEN ON...

33
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19 oct 2023

Leveraging TikTok in music with Taylor Roche

Taylor Roche is an artist from New Zealand who started blowing up on TikTok after doing music skits. Taylor gained a lot of traction from doing mash-up videos and is looking to now see how he can implement his music into his content, and use his TikTok presence to help grow his artist profile. This will help Taylor make a career out of making music. Stanley dives in and asks Taylor the hard questions! FOLLOW OUR GUEST: https://www.tiktok.com/@_taylorroche SUBSCRIBE TO THE PODCAST: https://www...

32
ep 32play
16 oct 2023

How to Become an Artist in 2023 ft @blakemusicnz

In this episode of Stansplaining Stanley meets with Sarah Foley (@blakemusicnz), where they discuss the music industry and how platforms like TikTok has affected today's music industry. Sarah and Stanley discuss how much TikTok can help artists elevate their brand and music through short-form content! FOLLOW OUR GUEST: https://www.tiktok.com/@blakemusicnz SUBSCRIBE TO THE PODCAST: https://www.youtube.com/@stanleychenry LISTEN ON SPOTIFY: https://podcasters.spotify.com/pod/show/stansplaining/e...

31
ep 31play
04 oct 2023

The inside scoop on the Bachelor NZ, what life's really like as a content creator

In today's episode, Stanley Henry meets with Sabby Jey. Sabby Jey runs Boujee on a Budget & sjsocialagency. They talk about the struggles of being a content creator and how to grow to the next step. Along with the challenges Sabby Jey faced from not being motivated to create TikToks, to her time on the Bachelor NZ and her honest thoughts about the show. FOLLOW OUR GUEST: https://www.instagram.com/sabbyjeyxx/ SUBSCRIBE TO THE PODCAST: https://www.youtube.com/@stanleychenry LISTEN ON SPOTIFY: h...

30
ep 30play
04 oct 2023

Does Size Matter, Getting Caught! And More Crazy Only Fans Stories Part 2

Here we have it! Thumper part 2. If you are someone who doesn't like to hear the realities of the OnlyFans world then this episode is not for you. You have been warned! In this episode, we dive in and empower the Thumper OnlyFans girls by creating a safe space where they feel comfortable increasing awareness around what a day in the life of an OnlyFans creator is like and what are common conversations in the industry! We hear some interesting stories that you DO NOT want to miss...if you can ...

29
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20 sept 2023

University to making TikToks. The new career path opening for new creators - Kind Of A Big Deal

King of a big deal are two university graduates who have a passion for making good funny content. The duo do a range of skits and have been growing their brand on TikTok making viral skit content that everyone can relate to. In this podcast, we dive into what's next and how they can take their brand to the next level as they look to sign on more clients and create this new career path for themselves. FOLLOW OUR GUEST: https://www.tiktok.com/@kindofabigdeal SUBSCRIBE TO THE PODCAST: https://ww...

28
ep 28play
19 sept 2023

The story of JAZZ THORNTON

Jazz Thornton is a director, filmmaker, TikTok star and Mental Health advocate. In this podcast episode, Stanley Henry and Jazz Thornton talk about Jazz Thornton's journey into the business side of what she does, from growing on TikTok, to the films she did, winning awards at New York film festivals, to winning dancing with the stars. Stanley and Jazz break down the brand she has built for herself. We learn how Jazz has become the powerhouse that it is today. FOLLOW OUR GUEST: https://www.tik...

27
ep 27play
11 sept 2023

The brain behind the adult OnlyFans Agency Thumper Jasmin

Jasmin is the CEO of the female-owned Onlyfans agency Thumper. In this episode, Stan brings out the business brain behind Thumper as they go into how Jasmin got into Onlyfans and then decided to make a business from it. Stan and Jasmin also talk about what Thumpers goals are moving forward and how Jasmine is looking to destigmatise the porn industry and build up New Zealand's presence in the porn industry. FOLLOW OUR GUEST: https://www.instagram.com/jasminxie1 https://www.instagram.com/jasmin...

26
ep 26play
30 aug 2023

The Power In Being Yourself On Social Media

Edna Swart is a small business owner who started a NZ swimwear label and recently has turned it into a skin brand called Edni Body. She grew up struggling with acne and her skin, so she wanted to create something to make women feel more confident in their skin. She was already using Tiktok and realised that by her being herself on her brand account, it worked far better than just posting advertising like a typical business would. Since then, she has had great success and now struggles to find...

25
ep 25play
21 aug 2023

The Craziest Wedding Photographer Making Waves On Social Media

Join us for an exciting episode as we dive into the world of weddings with the incredible Jonathan Suckling, a wedding photographer like no other - turned Content Creator! With a style that's as unique as it is captivating, Jonathan infuses intense energy and a comedic flair into his work. He's not just a photographer; he's a memory-maker, adding a dose of crazy fun to couples' special days. Discover how Jonathan's journey began, from launching his photography business to making a splash on T...

24
ep 24play
17 aug 2023

Only Fans Stars On How Thumper Is Changing The Game In The Sex Scene And CONTENT Creation

In this episode of Stansplaining, we have Amara and Zarita from Thumper. The only New Zealand OnlyFans house. We sat down and talked about the How, What, Why, and When they got into creating this niche content style. Only Fans and PornHub content is, in fact, a style of online content creation. It is a field that has taken the internet by storm over the last few years. Many have made it into a very profitable business. We learn EVERYTHING with these two. An episode you do not want to miss. FO...

23
ep 23play
10 aug 2023

Turning A Cake Store Into A Media Company

In this podcast episode, we have Michelle Morfett. Michelle Morfett and Stanley engage in a dynamic discussion delving into Michelle's remarkable venture of launching a bakehouse and cake store at the young age of 22. Driven by an unwavering passion for business, Michelle's ceaseless dedication shines as she manages her cake store's operations while venturing into book authorship. Her relentless drive propels her forward at full throttle. Stan takes a deep dive into their ingenious strategy f...

22
ep 22play
08 aug 2023

How To Become A Millionaire Off LinkedIn

Tune in to the latest episode of Stansplaining as Sam Ringdahl and Stanley Henry dive deep into the dynamic world of professional networking on LinkedIn. Join us as Sam, a seasoned leadership coach, sits down with Stan, an advocate of the platform, to explore the immense potential of leveraging LinkedIn for Sam's coaching business. Discover the strategies, insights, and invaluable tips that Stan, a true LinkedIn aficionado, unveils to empower Sam's coaching endeavours. From optimising profile...

21
ep 21play
28 jul 2023

Is this the next MR BEAST?!!

Charlie Gallagher, a young New Zealand creator, was interviewed for this weeks podcast. He shared his journey into social media and how he started on TikTok. Initially sceptical about TikTok, he eventually gained popularity with his unique content, getting thousands of views. He believes in steady growth rather than going viral for success. Charlie explained how he transitioned to creating videos about current events and used engaging techniques like jump cuts and B-roll footage to keep viewe...

20
ep 20play
25 jul 2023

The Harsh REALITY Of Being A Female Athlete

Maija Vance, a former jockey from Sweden, shares her story on a podcast. She had a life-changing accident, breaking her back and becoming paralyzed from the waist down. After her recovery, she started posting on TikTok, gaining popularity and inspiring others with her resilience. Her social media presence and personal brand evolved naturally, showcasing her journey with her horses and her sense of humour. While facing criticism, Maija stays true to herself and continues creating content. Her ...

19
ep 19play
07 jul 2023

The Secret Life Of Accountants Behind Closed Doors!

In this episode Stanley talks to Luke Kemey's, an accountant that's been smashing TikTok, Spotify, and YouTube. Luke has his own accountancy business while having a podcast called Keep The Change. Luke tells us his journey of starting a beating club and taking big risks. Luke has landed on his feet after some crazy experiences! FOLLOW OUR GUEST: https://www.tiktok.com/@keepthechangenz?lang=en SUBSCRIBE TO THE PODCAST: https://www.youtube.com/@stanleychenry LISTEN ON SPOTIFY: https://podcaster...

18
ep 18play
06 jul 2023

The Story Behind The Best Pie In The World

In this episode, Darren Jarrett and Stanley discuss Darren's journey in starting a bakery just days before the lockdown hit. Darren talks about going all in at just 22 years old. Darren talks about his custom-made pies. Darren started his content creation journey with showing the process to making his pies. Many of which are very unique such as fried chicken. Darren talks about how he's a big Warrior's fan and how he's become known for this as he's is now pulling this storyline into his conte...

17
ep 17play
03 jul 2023

Learning To SUCCEED On Social Media And The Internet

In this episode, Stanley and Win Velasco, who is a Tik Tok creator that started out on Musically, discuss Win's journey. Stanley and Win go in-depth into Win's transition from Musically to TikTok. Win is now doing TV and has many goals. Win discusses how his goals change all the time when it comes to TV. Stanley and Win discuss how Win could start his own reality TV show with creators in a 'Big Brother' style. @win_wolf FOLLOW OUR GUEST: https://www.tiktok.com/@win_wolf?_t=8XKkgkvvD18&_r=1 SU...

16
ep 16play
25 jun 2023

How to make $$$ traveling the world with TikTok

In this episode, Stanley and Alluka Sakura discuss Alluka's content creator journey. Alluka started creating comedic content. She then switched to day in the lifestyle content. This episode goes over the different styles of content out there and how you can change your content style to improve your chases of getting the brand deals you want. We learn about Alluka's passion for traveling and how she has utilised it to not only create content but also create a product to sell. Alluka has taken ...

15
ep 15play
21 jun 2023

Helping Millions Facing The Cost Of Living Crisis

In this episode, Stanley and Emma discuss eating on a budget. Emma is one of the few Creators we have had on the podcast that is killing the social media world yet doesn't want it to become her full-time career. Stanley and Emma talk about how Emma's content is cooking-based. Emmas dives into how to cook on a budget. Emma tells us how she started making her food-related videos when her friends kept asking her for advice on how to cook yummy meals at a very low cost. FOLLOW OUR GUEST: https://...

14
ep 14play
14 jun 2023

Insane SIDE HUSTLE that made $500,000 in the first year @brassandbone

In this episode, Stan interviews Kate - A content creator and business owner. She made an Australian earring company that she now runs with her brother and sister. Kate tells us how she made half a million dollars in just her first year of business. Her business, called Brass and Bone, is only at it's beginning as Kate tells us about her goals for the company's future. Stan and Kate dive into how Kate blew up on TikTok, with one of her videos reaching over 25 million views. This specific vide...

13
ep 13play
06 jun 2023

Creators Are The New Disruptors' To Main Stream Media

In this episode, Stan interviews Tere - who has created a food platform online. Tere uses Instagram and TikTok to do reviews on food, and show food creations. She is building up a space where she displays video content that reviews food and gives tips on what's good to eat and where. Tere could one day be someone who puts the old-style food reviews out of business! FOLLOW OUR GUEST: https://www.tiktok.com/@matakaifoodie SUBSCRIBE TO THE PODCAST: https://www.youtube.com/@stanleychenry ADD ATTN...

12
ep 12play
31 may 2023

You Don't Need A Lot To Have A Happy Life With @Davisfamilyonthecoast

In this episode, Stanley and Louis discuss how Louis has created his version of a perfect life by growing his online video content large enough to make a living from. Louis talks about how he's doing exactly what he loves. He's living on his family's land with his children and partner. He's created a life without pressure on his partner to get a job she would hate. He's able to watch his children grow up and not miss the important moments, Which is everything for him. @Davisfamilyonthecoast h...

11
ep 11play
24 may 2023

How To Quit Your Job In Your 20's And Start Your Own Business

In this episode, Stan interviews Nikita Chaithoo, another young 23-year-old who's taking the world by storm. Nikita and Stan discuss how Nitika blew up on TikTok by posting a face-shaving video. They discuss the level of hate Nitika received and how the hate slowly decreased over time as she continued to post. Stan and Nikita discuss how companies often rip off influencers' videos for the companies' gains by not referencing the influencer that made a video used or compensating them. They disc...

10
ep 10play
17 may 2023

How One Woman Has 6 Side Hustles, Her Own Community Organisation, and A TikTok Following!

In this episode, Stan interviews Hannah Koumakis a young woman who runs 6 side hustles alongside her 9-5 job! Her dream is to get her side hustles to go off enough that she ends up working for herself full-time. They discuss how each side hustle started, where the ideas came from and how she turned her ideas into a reality. Stan dives into how Hannah is underselling herself and could be making a lot more from some of her side ventures. He gives insight into ways to go about making these chang...

09
ep 09play
27 apr 2023

TIKTOK BAN? What Creators NEED To Do NOW

In this episode, Stan interviews Daniel Rhodes, One of New Zealander's biggest TikTokers. They discuss how many TikTokers across the country are only getting revenue from brand deals where they are getting taken advantage of. With the concern of TikTok being banned in the USA, the concern is being spread to creators like Daniel. Stan dives into what is Daniel's future plan. Daniel wants to progress on to Youtube. But finds it very hard to bring his audience over to a new platform. Stan digs d...

08
ep 08play
19 apr 2023

Discover Spain And The Creator Economy Through The Smith's Eyes!

In this episode, Stan interviews The Smiths in Spain! An American family from Kansas shares their journey of moving and living in Spain. They discuss their unique experiences as Americans living in Spain and all the differences and culture shocks that come with that. They moved to Spain to teach English, and we discuss all this and what it's like learning a different language when you are an adult - all while having a baby born in Spain! Stan discusses with the Smiths how to monetise their au...

07
ep 07play
11 apr 2023

From Handling Millions to $20,000 in Debt!?

​@ryanjmelton goal is simple: He wants to help people live fulfilling lives. Despite the fact he doesn't like making videos or have any desire to be famous... He knows it's the place to be to reach a lot of people and invoke action. The irony of the situation is evident. Ryan is a Financial Advisor with a 20k debt and struggling to figure out how to monetise his audience. That's where Stan comes in. Through the banter and the mild roasting of our lovely guest, Stan cuts through the bullsh*t a...

06
ep 06play
11 apr 2023

How To Make Money On TikTok - Leaving The 9-5 To Take Te Reo Global

In this episode, Stan interviews Turanga Morgan-Edmonds, A New Zealand heavy metal musician who quit his 9 to 5 to work on TikTok. They discuss how Turanga brings Te Reo Māori to the masses via TikTok. Stan dives into how Turanga could be making money from such a large online following. Fresh off a European tour opening for metal heavyweights Gojira with his band Alien Weaponry, Turanga talks about why taking his culture worldwide is so important for the Māori community and how it empowers hi...

05
ep 05play
29 mar 2023

She can't monetize 2,000,000 Followers

Are you ready for some more Stansplaining? In this episode, Stan talks to New Zealand fashion designer Judy Gao, After participating on the television reality show Project Runway New Zealand she has taken TikTok by storm with her stunning creations. With nearly 2 million followers, Judy has designed stunning gowns for celebreties and fellow content creators like Kallmekris, but she also believes that everyone deserves to look good and afford a beautiful dress. Stanley challenges Judy on how s...

04
ep 04play
03 mar 2023

Full Time TikTok Mum

It's a scary decision all creators eventually have to make; leaving the safety of a 9-5 to fully commit to their craft. But it's one Lisa Perese Cullen is happy she made. Lisa talks Stan through her journey of launching her underwear brand from scratch, risking it all for TikTok, and growing her following to hundreds of thousands in under a year. Lisa, a family vlogger, is best known for her killer recipes, cleaning and home décor tips, fashion advice and humour. FOLLOW LISA: INSTAGRAM: https...

03
ep 03play
13 jan 2023

TIKTOK STAR TURNED BUSINESS OWNER

Where Kiedis is now, isn't as accidental as people think. With his very own own business and large following on TikTok, Kiedis discusses the successful launch into his career. From the struggles of hiring artists disguised as creatives, to time management skills, the pair discuss the shared experiences of being business owners. FOLLOW KIEDIS: INSTAGRAM: https://www.instagram.com/kiedishaze/ TIKTOK: https://www.tiktok.com/@kiedishaze SUBSCRIBE TO THE PODCAST: https://www.youtube.com/@stanleych...

02
ep 02play
13 jan 2023

How Do You Monetize Followers?

This week's guest, Josh Singh gained a large following in the early Instagram years as a social media influencer who predominantly focuses on spreading the awareness of his faith. An entrepreneur at heart, Josh is now looking at options to monetize the following he's created for himself... that's where Stan comes in. FOLLOW JOSHUA: INSTAGRAM: https://www.instagram.com/joshuasingh/ SUBSCRIBE TO THE PODCAST: https://www.youtube.com/@stanleychenry LISTEN ON: SPOTIFY: https://open.spotify.com/sho...

01
ep 01play
30 oct 2022

Exposing 'Mental Health' Advocate

Stansplaining Episode One with Cassidy Skelton It would be rude of us to have anyone other than Cassidy Skelton as our first guest on Stansplaining, (considering she inspired the concept of this new show)! From her journey of building her career in the mental health industry to parenting her 17-year-old sister while also making TikToks, Cass chats to Stan about ANYTHING and everything! Cassidy is a star in the making, we're keeping an eye out for this one! Enjoy the first episode. SUBSCRIBE T...

built by the show team.

show director
stanley henry
producer
priya tāne
dop
tama kingi
edit lead
beck okafor