2 shows.
340 episodes.
same voice.
long-form audio from the team behind YAP. weekly drops, no scripts, no sponsor reads we don't believe in.
95 epStansplaining
The Attention Seeker's CEO & Founder Stanley Henry interviews the creators of tomorrow
From MasterChef to Social Media w/ Alice Taylor
Alice Taylor built Alice Taylor Eats into one of New Zealand’s most loved food pages, creating real, affordable recipes that went viral and changed her life. In this episode, she and Stan talk about growing an audience, turning social media into a full-time career, and staying grounded while building a creative business that’s about more than money. Key Themes: • From viral recipes to full-time creator • Balancing authenticity and monetization• Building a media brand with heart • Staying true to your audience Guest: Alice Taylor – Creator, Writer & Chef Instagram: TikTok: YouTube: Subscribe to the Podcast
Fixing a Broken Industry w/ Andy Alagappan
Andy built one of the biggest construction podcasts in New Zealand to fix a broken industry. He and Stan explore how personal branding reshaped his business, how he overcame fear of judgment, and why perseverance and purpose still matter more than money. • Fixing inefficiency and stress in construction• Building trust through personal branding• Innovation in old-school industries• Overcoming fear and finding purpose Guest: Andy, host of Yarns with Andy Links Andy:YouTube: https://www.youtube.com/@yarnswithandy Instagram: https://www.instagram.com/yarnswithandy Spotify: https://open.spotify.com/show/4fXet3Qt43647NipxAWxkG Stan:YouTube: https://www.youtube.com/@StanleyCHenry Instagram: https://www.instagram.com/stanleychenry LinkedIn: https://www.linkedin.com/in/stanley-henry TikTok: https://www.tiktok.com/@stanleychenry
How AI Is Rewriting SEO and Branding w/ Richard Conway
Richard and Stan break down how SEO has changed, why old tactics are dying, and what brands need to do in an AI-first world. Richard shares how he built Pure SEO in New Zealand, the bold brand bets that changed his business, and why recurring revenue and long-term thinking still win. • Building an agency from nothing in a new country • Why recurring revenue is the safest business model • How AI and generative engine optimization are changing SEO • Why brand, personality, and real stories still matter Guest: Richard Conway, founder of Pure SEO Guest Links: Website: https://pureseo.comLinkedIn: https://www.linkedin.com/in/richardconway Stan: YouTube: https://www.youtube.com/@StanleyCHenry Instagram: https://www.instagram.com/stanleychenry LinkedIn: https://www.linkedin.com/in/stanley-henry TikTok: https://www.tiktok.com/@stanleychenry
Power of Authentic Storytelling w/ Jason Gunn
Jason Gunn is one of New Zealand’s most iconic TV hosts turned communication coach. In this episode, Stan and Jason dive deep into storytelling, authenticity, and the power of connection — from children’s television to leadership coaching. Key Themes:• How to be authentic on camera• The value of vulnerability and imperfection• Storytelling as a business skill• Why connection will always beat automation Guest: Jason Gunn Instagram: https://www.instagram.com/jasegunn Subscribe to the Podcast:YouTube: https://www.youtube.com/@StanleyCHenry Spotify: https://open.spotify.com/show/36Bv3qmmRw7wPl3B2h0Mqv?si=355ad62544d74bfd Follow The Attention Seeker:Instagram: https://instagram.com/theattnseeker LinkedIn: https://www.linkedin.com/company/theattnseeker TikTok: https://www.tiktok.com/@theattnseeker Follow Stan:YouTube: https://www.youtube.com/@StanleyCHenry Instagram: https://www.instagram.com/stanleychenry LinkedIn: https://www.linkedin.com/in/stanley-henry TikTok: https://www.tiktok.com/@stanleychenry
Truth About Making Money as a Creator w/ Shoshannah
Shoshannah is a solo mum and creator who turned her love of tramping into a full-time content career. She talks with Stan about building her brand, landing partnerships with Icebreaker and Merrell, and the real economics of influencer life. Key Themes:• Monetizing your content the right way• Long-term brand deals and partnerships• How to price your creative work• Balancing family, creativity, and authenticity Guest: Shoshannah – Creator & Outdoor StorytellerInstagram: https://www.instagram.com/shoshannah.nz/ YouTube: https://www.youtube.com/@shoshannahNZ Subscribe to the Podcast: YouTube: https://www.youtube.com/@StanleyCHenry Spotify: https://open.spotify.com/show/36Bv3qmmRw7wPl3B2h0Mqv?si=355ad62544d74bfd Follow The Attention Seeker:Instagram: https://instagram.com/theattnseeker LinkedIn: https://www.linkedin.com/company/theattnseeker TikTok: https://www.tiktok.com/@theattnseeker Follow Stan:YouTube: https://www.youtube.com/@StanleyCHenry Instagram: https://www.instagram.com/stanleychenry LinkedIn: https://www.linkedin.com/in/stanley-henry TikTok: https://www.tiktok.com/@stanleychenry
Can Creators Save Crypto? w/ James Quinn-Kumar
James Quinn-Kumar, Marketing Director at Binance New Zealand, talks with Stan about how Binance builds trust in crypto through creators and community. They discuss how crypto marketing has evolved, why authentic partnerships matter, and what the future of digital ownership means for creators. Key Themes:• Building trust in a complex industry• How creators drive adoption for crypto• Balancing authenticity and regulation• The rise of Web3 and creator ownership Guest: James Quinn-Kumar – Marketing Director, Binance New ZealandInstagram: https://www.instagram.com/binance_newzealand/ LinkedIn: https://www.linkedin.com/in/jamesquinnkumar Subscribe to the Podcast:YouTube: https://www.youtube.com/@StanleyCHenry Spotify: https://open.spotify.com/show/36Bv3qmmRw7wPl3B2h0Mqv?si=355ad62544d74bfd Follow The Attention Seeker:Instagram: https://instagram.com/theattnseeker LinkedIn: https://www.linkedin.com/company/theattnseeker TikTok: https://www.tiktok.com/@theattnseeker Follow StanYouTube: https://www.youtube.com/@StanleyCHenry Instagram: https://www.instagram.com/stanleychenry LinkedIn: https://www.linkedin.com/in/stanley-henry TikTok: https://www.tiktok.com/@stanleychenry
YouTube BANS AI Slop, KFC Goes Gritty, and Gen Z Learns to Drive in Fortnite
Subscribe to the newsletter now: https://www.yourattnp.lease/subscribe?ref=94emEwsTgRIn this episode of the YAP Podcast, we dive into five wild marketing stories shaking up the internet this week:🍗 KFC’s Comeback Era – The Colonel is back, but this time he’s scowling. We explore KFC’s gritty rebrand featuring The Bear’s Matty Matheson and ask: can a fast food mascot have a redemption arc?🎮 The General x Fortnite – T-Pain is now your driving instructor. We talk about how The General Insurance i
MrBeast’s AI Backlash, Burger King’s Billboard Beef, and the Rise of Mustaaaard
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K Dot Sweats Gatorade, 7/11 Is So Back & YouTube is 20?!
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Breaking Laws & Breaking Silence: The Shaneel Lal Story
Shaneel Lal reveals how a young queer activist banned conversion therapy, challenged blood donation policies, and became New Zealand's most fearless advocate for LGBTQ+ rights. Hear the raw, unfiltered story of turning personal struggle into systemic change.""From facing discrimination to transforming national laws, Shaneel Lal shares the inside story of banning conversion therapy, challenging societal norms, and fighting for LGBTQ+ equality in New Zealand. A must-watch for activists and allies.
Why Some Brands Stay Winning & Others Get Roasted – Brittany Dow
Subscribe to the newsletter: https://www.yourattnp.lease/subscribe?ref=94emEwsTgRWhy do some brands effortlessly win online while others get completely roasted? In this episode of YAP, we’re joined by Brittany Dow, VP of Strategy at No Fixed Address, to break down the biggest mistakes brands make when trying to tap into culture, trends, and social media.We cover:✅ How to go viral without looking desperate✅ Why some brands like McDonald’s Grimace Shake win while others flop (cough Pepsi Kendall J
Oscars Downfall, Why Brands Need UGC + AI Influencers?!—Sasha McLeod
📩 Want daily marketing insights? Subscribe to the newsletter hereThe Oscars aren’t just about movies—they’re a branding and marketing masterclass. But with AI-generated content, user-generated content (UGC), and the decline of traditional influencer marketing, is Hollywood leading the way, or getting left behind?In this episode, we’re joined by special guest Sasha, co-founder of Reel Humans, an agency redefining how brands connect with audiences through authentic, high-performing UGC.🚀 Topics
guests we've had on
founders, creators, marketers and people who actually do the work. populated from the CMS guest roster.