MrBeast, Logan Paul and KSI are taking on Lunchables.
And it feels like some kind of dystopian capitalist crossover episode.
On Monday, the three creators announced the launch of Lunchly, a pre-packaged lunchbox brand for kids.
The lunchboxes contain a chocolate bar from MrBeast's Feastables line and a bottle of Prime Hydration. They also include a choice of mini pizzas, nachos, or crackers with turkey and cheese.
The collab comes at an interesting time for the creators.
MrBeast, or Jimmy Donaldson, is amid a huge PR scandal.
Right now, he's dealing with negative press over allegations that long-time collaborator Ava Tyson shared inappropriate messages with a minor.
In response, Tyson has stepped down and MrBeast has announced plans to hire a Chief HR Officer. He's also said he will have employees go through sensitivity training. On top of this, he plans to implement an anonymous reporting system.
That brings us to Logan Paul and KSI, co-owners of Prime, who are dealing with a bit of scandal, too.
Prime is currently facing class action-lawsuits.
These allege that Prime energy drinks contain excessive caffeine and toxic, 'forever chemicals.'
Prime is the official drink of the UFC. The brand has secured sponsorships with the Arsenal football team and MBL's Los Angeles Dodgers. However, they've experienced slumping sales globally. In many places, their bottles have been relegated to bargain bins, bursting the bubble on the brand's initial viral success.
But the show must go on, I guess?
And coming for another brand seems to be the next play for the creators.
The Lunchly line follows Lunchables' and Capri Sun's decline in sales amid consumer backlash over their ingredients.
The repercussions of which led the Kraft Heinz Company to lower its 2024 outlook and trim its price target by $1.
'Our end game has always been to not only provide high quality products, but also healthier alternatives,' Logan Paul said in a statement.
