copywriting & hooks.
What can we learn from modern history's most successful social marketing campaign?
The anti-smoking campaign is the most successful behaviour change effort in modern history. It didn't just tell people smoking was bad. It rewrote the cultural script around identity, social belonging, and what it means to move forward.
Read the full thing →Your Brand Voice Sounds Like Everyone Else's. Here's How to Fix It.
Your brand voice sounds like every other brand because you're all using the same copywriter called ChatGPT. AI homogenization creates copy that's technically correct but completely forgettable with the same cadence and phrases that feel slightly off.
copywriting & hooksWhy sharing your secrets could be the strategy you've been looking for
Death To Stock's transparent approach shows how sharing your process builds trust and demand. Radical transparency positions you as an authority while showing value complexity.
most read in this topic.
What can we learn from modern history's most successful social marketing campaign?
The anti-smoking campaign is the most successful behaviour change effort in modern history. It didn't just tell people smoking was bad. It rewrote the cultural script around identity, social belonging, and what it means to move forward.
Your Brand Voice Sounds Like Everyone Else's. Here's How to Fix It.
Your brand voice sounds like every other brand because you're all using the same copywriter called ChatGPT. AI homogenization creates copy that's technically correct but completely forgettable with the same cadence and phrases that feel slightly off.
Why sharing your secrets could be the strategy you've been looking for
Death To Stock's transparent approach shows how sharing your process builds trust and demand. Radical transparency positions you as an authority while showing value complexity.
get the weekly in your inbox.
27,000 founders, agency people, and the occasional cmo. one yap a week, never on a tuesday.
subscribe to yap ↗