visual design.
How to make sure you get all the content you need from your next shoot
A Pinterest board is not creative direction. Real creative direction starts with strategy by answering what the shoot is for, what assets you need, and which platforms you're distributing on. Without pre-production work like detailed shot lists and mapping offers to platforms, you'll spend thousands on beautiful images that don't fit your actual marketing needs.
Read the full thing →your brand is not your logo.
the cheapest way to test what your brand actually is: ask a customer to describe you, then compare it to your homepage.
Brand buildingcadence beats quality.
nine times out of ten the brand that ships every week wins, even if the quality is a 7. the gap closes by month four.
Case filehow spark nz built tough yarns.
the long version of how a corporate telco shipped a building-site show that earned 14M views without ad spend.
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