influencer partnerships.
The Tana effect - why messy can be a marketing goldmine
Brand safety used to mean squeaky clean. Now it just means predictable. This article breaks down how creators and business owners with a messy digital footprint can turn their reputation into their biggest marketing asset.
Read the full thing →ABC just cancelled an entire season of The Bachelorette 3 days to air
ABC cancelled an entire season of The Bachelorette three days before premiere after TMZ published video of Taylor Frankie Paul physically assaulting her ex-partner in front of her daughter. The network filmed everything, completed the press tour, and prepared promotional materials. Influencer partnerships present unique risks because their entire brand is their personal life and years of documented content can resurface anytime. Even thorough vetting can't protect against footage that hasn't surfaced yet.
influencer partnershipsForget influencers, welcome to the "alternatively influential."
The influencer model is cracking as audiences tire of polish and brands drown in vanity metrics. The alternatively influential are experts, enthusiasts, and community builders with small but deeply engaged audiences who trust their recommendations. They live in newsletter lists, Discord servers, and private groups. AI made polish cheap making authenticity the new competitive advantage. Employee generated content works because it's genuine insider perspective without brand voice.
most read in this topic.
The Tana effect - why messy can be a marketing goldmine
Brand safety used to mean squeaky clean. Now it just means predictable. This article breaks down how creators and business owners with a messy digital footprint can turn their reputation into their biggest marketing asset.
ABC just cancelled an entire season of The Bachelorette 3 days to air
ABC cancelled an entire season of The Bachelorette three days before premiere after TMZ published video of Taylor Frankie Paul physically assaulting her ex-partner in front of her daughter. The network filmed everything, completed the press tour, and prepared promotional materials. Influencer partnerships present unique risks because their entire brand is their personal life and years of documented content can resurface anytime. Even thorough vetting can't protect against footage that hasn't surfaced yet.
Forget influencers, welcome to the "alternatively influential."
The influencer model is cracking as audiences tire of polish and brands drown in vanity metrics. The alternatively influential are experts, enthusiasts, and community builders with small but deeply engaged audiences who trust their recommendations. They live in newsletter lists, Discord servers, and private groups. AI made polish cheap making authenticity the new competitive advantage. Employee generated content works because it's genuine insider perspective without brand voice.
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