learn · topic №07
trend forecasting.
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The angels are losing their wings and it's a major cultural indicator
Bleached brows are down 21% in searches and 71% in online posts signalling a massive cultural swing toward conservative aesthetics. The shift includes quiet luxury, clean girl aesthetic, trad wife content, natural brows, longer hemlines, and beige everything. Fashion and beauty always foreshadow political shifts. This return to modesty, restraint, and old money values signals conservatism slipping back in under the guise of aesthetic choices and lifestyle trends.
by Sophie Rose
Romance is so back. Marketers should pay attention.
Romance and yearning are trending as people romanticize daily life. The shift from cynical to earnest creates new marketing opportunities around aspiration.
by Sophie Rose
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