creators & influence.
What happens when art becomes just another asset class?
The algorithm has quietly changed the deal for artists. To have a career now, you don't just make good work. You perform the making of it, on camera, in real time, for a feed that refreshes every second.
Read the full thing →Why I'm moving out of the feed and into the neighbourhood
The personal brand era is starting to crack. When everyone is a brand, nobody is a person, and the AI-generated noise of the feed is pushing creators toward something smaller and more intentional. The new move is the digital commune, a gated space where context beats reach and the bots are not invited.
creators & influenceThe high cost of the high-life aesthetic and how to survive the era of performative influencing.
The creator economy has a perfection problem. Audiences are getting sharper at spotting the performance, and trust is the one thing that can't be manufactured. This piece breaks down why the most curated creators are building on the shakiest ground, and what a more sustainable approach actually looks like.
creators & influenceThe death of the "watch me" era
The "watch me" era of performance content is over. We have stopped watching for entertainment and started watching to make decisions. In a world about to be flooded with AI-generated noise, the creators people actually believe are worth more than ever.
most read in this topic.
What happens when art becomes just another asset class?
The algorithm has quietly changed the deal for artists. To have a career now, you don't just make good work. You perform the making of it, on camera, in real time, for a feed that refreshes every second.
Why I'm moving out of the feed and into the neighbourhood
The personal brand era is starting to crack. When everyone is a brand, nobody is a person, and the AI-generated noise of the feed is pushing creators toward something smaller and more intentional. The new move is the digital commune, a gated space where context beats reach and the bots are not invited.
The high cost of the high-life aesthetic and how to survive the era of performative influencing.
The creator economy has a perfection problem. Audiences are getting sharper at spotting the performance, and trust is the one thing that can't be manufactured. This piece breaks down why the most curated creators are building on the shakiest ground, and what a more sustainable approach actually looks like.
The death of the "watch me" era
The "watch me" era of performance content is over. We have stopped watching for entertainment and started watching to make decisions. In a world about to be flooded with AI-generated noise, the creators people actually believe are worth more than ever.
The self-optimisation gurus are finally admitting they're miserable (and the whole thing was a trap)
The biggest names in self-optimisation are finally saying out loud what many people have felt for years. The endless pursuit of productivity and performance didn't make them happy. It turns out the whole system was built on keeping you feeling inadequate, and the people selling it are only just admitting it didn't work for them either.
The gig economy 2.0
Creative professionals are building diverse income portfolios through shadow freelancing, replacing traditional career paths with creative sovereignty.
The collapse of the “default influencer personality”
The default influencer personality template is collapsing as audiences crave authentic, multi-dimensional creators over formatted content.
We're officially in the employee-as-brand era (so here's how to do it right)
The era of employee-as-brand has arrived where workers become content creators and brand ambassadors. This model can be empowering but requires careful management.
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