social commerce.
Marketing as social care: brought to you by Flavor Flav.
Flavor Flav invited the disrespected US Women's Olympic Hockey team to Vegas after Donald Trump shat on them. He called on brands to help and they flooded in with support for flights, hotels, entertainment, and beauty needs. This proves marketing doesn't need year-long campaigns to do good. Sometimes the most powerful response is seeing injustice and using your platform to fix it immediately.
Read the full thing →your brand is not your logo.
the cheapest way to test what your brand actually is: ask a customer to describe you, then compare it to your homepage.
Brand buildingcadence beats quality.
nine times out of ten the brand that ships every week wins, even if the quality is a 7. the gap closes by month four.
Case filehow spark nz built tough yarns.
the long version of how a corporate telco shipped a building-site show that earned 14M views without ad spend.
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