employee-generated content.
The Staples Baddie has a marketing lesson: just do the video
A Staples print specialist started posting TikToks about services customers don't know about like custom mugs and stamp making. One ASMR video got 765,000 likes and drove measurable store traffic increases. Her anti-strategy is not overthinking content and just talking authentically about things she's passionate about. No content calendars or approval workflows. She proves that corporate marketing can't manufacture the authentic enthusiasm employees naturally have.
Read the full thing →your brand is not your logo.
the cheapest way to test what your brand actually is: ask a customer to describe you, then compare it to your homepage.
Brand buildingcadence beats quality.
nine times out of ten the brand that ships every week wins, even if the quality is a 7. the gap closes by month four.
Case filehow spark nz built tough yarns.
the long version of how a corporate telco shipped a building-site show that earned 14M views without ad spend.
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